English to German Social Sciences Human Resources Interview checklist

Purpose - “Being a great company enabling human potential.”
Our purpose captures the ultimate “why,” the motivation behind all of our combined efforts. The spirit of our purpose should not change often. We expect that it will have the same fundamental focus and represent our mutual aspirations: to have an impact, make a difference, and build something of lasting value that makes us proud. -

The summary point here is that by being committed to being a great company; **we are choosing the highest level possible to shoot for**.

Ich komme hier nicht weiter. Heißt das, dass sich das Unternehmen möglichst toll darstellt, um so die besten Kandidaten anzuziehen?