Outsell’s Gilbane Services, an analyst and consulting firm focused on content technologies and their application to business solutions, has released a new study on content globalization practices titled “Multilingual Marketing Content: Growing International Business with Global Content Value Chains.” The report is based on original primary research aggregating the real-world experiences of organizations that compete in multinational markets. It describes approaches to increasing the value of content as a key component of strategic brand management and marketing communications, citing examples where industry leaders have succeeded and failed.