Glossary entry

English term or phrase:

cushion phrases

French translation:

des tournures susceptibles d'adoucir le propos

Added to glossary by FX Fraipont (X)
Feb 4, 2010 15:01
14 yrs ago
1 viewer *
English term

cushion phrases

English to French Other Human Resources
Everyone is entitled to his or her own opinion. In this session, we will dig deeper into tactfully voicing opinions and tie into persuasion skills.

* be dynamic, diplomatic and assertive in expressing your opinions
* learn that others will open up your viewpoints
* avoid words and phrases that should not be used when discussing controversial issues at work
* practice using cushion phrases
Change log

Feb 11, 2010 08:26: FX Fraipont (X) Created KOG entry

Proposed translations

4 mins
Selected

des tournures susceptibles d'adoucir le propos

"Cushion" Your Question

A "cushion" is a phrase that precedes the tough or sensitive question. The cushion phrase is very conversational and does not make the buyer feel pressured. Rather, it makes the buyer feel important and comfortable about answering the question. It is spoken, not in Selleck's sweet sing-song tone, but with a tone of genuine curiosity for the buyer's answer and with respect for that individual. Most important, cushions help reps feel more comfortable asking these questions."
http://www.clickz.com/833971
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4 KudoZ points awarded for this answer. Comment: "merci"
21 mins

Tournures conciliantes

....
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1 hr

tournures diplomatiques

just another proposal
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2 hrs

euphémismes

-
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2 hrs

petites formules lénifiantes

suggestion
"Qui rassérène; qui est destiné à apaiser ou à endormir la vigilance. Paroles lénifiantes; tendresse lénifiante." (cnrtl)

explication pour l'anglais :
"Cushions. We use cushions primarily when a prospect states an objection. It is a statement that acknowledges that you were listening to the prospect, you heard the objection and you understand its importance. However, the cushion does not agree, disagree or address the objection. When you use a cushion after hearing an objection, you allow yourself to maintain rapport with your prospect while trying to understand their position on the subject at hand.

Most of the time, your cushion will be specific to the objection or point raised. However, some of the more generic phrases that can be used as cushions are:

I can appreciate that.
I understand what you are saying.
I can see where you are coming from."

http://resources.alibaba.com/topic/642311/Words_Phrases_You_...
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23 hrs

des propos modérés

il s'agit de dire des paroles qui ne doivent pas blesser l'une quelconque des parties concernées
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