Glossary entry (derived from question below)
English term or phrase:
total branding
French translation:
stratégie de marque globale
Added to glossary by
FX Fraipont (X)
Dec 22, 2009 16:04
14 yrs ago
1 viewer *
English term
total branding
English to French
Marketing
Marketing
Dear all,
I've got a real problem with this phrase : "total branding".
Here is the context : "XXXX (a cluster of enterprises) enabled over fifty companies from related sectors to internationalise their products by facilitating strategic reflection including market, intelligence, total branding, design, retailing, supply chain management and logistics."
This is a marketing document, about innovation policies in Europe.
I have spent a while on the web looking for a definition, and I've found absolutely nothing. I encountered once "gestion de marque totale" for "total branding management", but I'm really not convinced, as "marque totale" never appears on Google...
Any ideas ? Thank you in advance !
I've got a real problem with this phrase : "total branding".
Here is the context : "XXXX (a cluster of enterprises) enabled over fifty companies from related sectors to internationalise their products by facilitating strategic reflection including market, intelligence, total branding, design, retailing, supply chain management and logistics."
This is a marketing document, about innovation policies in Europe.
I have spent a while on the web looking for a definition, and I've found absolutely nothing. I encountered once "gestion de marque totale" for "total branding management", but I'm really not convinced, as "marque totale" never appears on Google...
Any ideas ? Thank you in advance !
Proposed translations
(French)
| 3 +4 | stratégie de marque globale |
FX Fraipont (X)
|
Change log
Dec 25, 2009 11:21: FX Fraipont (X) Created KOG entry
Proposed translations
+4
14 mins
Selected
stratégie de marque globale
"Stratégie de marque globale:
l'entreprise opte pour un concept de marque uniforme sans tenir compte des différences nationales (c'est le cas de Coca-Cola notamment). "
http://www.promarca.ch/index.php?id=83&L=1
l'entreprise opte pour un concept de marque uniforme sans tenir compte des différences nationales (c'est le cas de Coca-Cola notamment). "
http://www.promarca.ch/index.php?id=83&L=1
Note from asker:
| Thank you very much for this quick and precise answer and the explanation. |
4 KudoZ points awarded for this answer.
Reference comments
3 hrs
Reference:
Def.:
Dannielle Blumenthal, Ph.D.
I am the inventor of Total Branding, an approach which takes for granted that operational, cultural and communication alignment are all needed for true branding, but can never be fully achieved. The job of the brand specialist, given this, is to generate maximum alignment for maximum impact.
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Note added at 3 heures (2009-12-22 19:38:24 GMT)
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Stratégie de Marque et Mise en Communications. ... Notre approche totale et pragmatique de la marque rend atypiques dans le monde du conseils en marque, ...
www.avectact.ch/Strategie-de-Marque-et-Mise-en-Communicatio... -
I am the inventor of Total Branding, an approach which takes for granted that operational, cultural and communication alignment are all needed for true branding, but can never be fully achieved. The job of the brand specialist, given this, is to generate maximum alignment for maximum impact.
--------------------------------------------------
Note added at 3 heures (2009-12-22 19:38:24 GMT)
--------------------------------------------------
Stratégie de Marque et Mise en Communications. ... Notre approche totale et pragmatique de la marque rend atypiques dans le monde du conseils en marque, ...
www.avectact.ch/Strategie-de-Marque-et-Mise-en-Communicatio... -
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