Glossary entry (derived from question below)
English term or phrase:
merchandising
Lithuanian translation:
prekės ženklo perkėlimas
Added to glossary by
Vita Juciuviene
Oct 24, 2006 05:39
17 yrs ago
English term
merchandising
English to Lithuanian
Marketing
Marketing
merchandise
gal kas turite pasiūlymų, kaip pavadinti šį marketingo terminą lietuviškai? Štai jo angliškas apibrėžimas:
"One definition of Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children.
Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image."
"One definition of Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children.
Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image."
Proposed translations
(Lithuanian)
1 | prekės ženklo perkėlimas | Mindaugas Vasinauskas |
Proposed translations
24 mins
Selected
prekės ženklo perkėlimas
Siūlyčiau dar palikti skliausteliuose angliška terminą, kad būtų aišku apie ką kalba.
Tačiau paprastai 'merchadising' vartojama kita prasme, nei pateiktas apibrėžimas. Tuomet dažniausiai vartojami tokie terminai:
prekiu priežiūra:
http://www.bsms.lt/index.php?385275448
prekybos pratesimas:
http://www.zebra.lt/verslas/reklama_rinkodara.php?st=view&ms...
prekių pratęsimas
http://www.sanitex.lt/index.php?show_content_id=28005
reklamavimas parduotuveje
http://www3.lrs.lt/pls/ev/ev.disph?l1=1&l2=2&l3=3&l4=4&a_ter...
Tačiau paprastai 'merchadising' vartojama kita prasme, nei pateiktas apibrėžimas. Tuomet dažniausiai vartojami tokie terminai:
prekiu priežiūra:
http://www.bsms.lt/index.php?385275448
prekybos pratesimas:
http://www.zebra.lt/verslas/reklama_rinkodara.php?st=view&ms...
prekių pratęsimas
http://www.sanitex.lt/index.php?show_content_id=28005
reklamavimas parduotuveje
http://www3.lrs.lt/pls/ev/ev.disph?l1=1&l2=2&l3=3&l4=4&a_ter...
2 KudoZ points awarded for this answer.
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