Glossary entry

English term or phrase:

fluff

Chinese translation:

创意

Added to glossary by clearwater
Apr 6, 2007 23:49
17 yrs ago
English term

fluff

English to Chinese Tech/Engineering IT (Information Technology) IT system design
Automaker BMW schooled Hewlett-Packard Co. in IT system design. Sun Microsystems Inc.'s co-founder and chief architect designs server boxes largely based on the stereo systems of his youth and wants his company to be more like Apple Inc. when it comes design innovation.
So, if you think it's all for technology's sake and there's no fluff when it comes to enterprise-class IT, think again. Vendors know that when it comes to big-ticket sales, basic psychology still applies.
感觉是:漂亮的外观设计,但在词典上查不到fluff有这层意思。

Proposed translations

+2
4 hrs
Selected

创意

fluff = creative thinking
If you googled, you could find that fluff is used to mean creative writing, creative photograph, etc.

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Note added at 1 day1 hr (2007-04-08 01:24:42 GMT)
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It is not in any dictionary. Fluff is indeed something of little value or significance. But it's often in those valueless things that we find beauty and imagination. 我想这就是"fluff"在这里的用意。不过,“创意”有可能是overtranslation了。
Note from asker:
哪本词典上有fluff的这层意思?
Peer comment(s):

agree Huijun Suo : 可以说 fluff 在这里非常的中性,类似于中文里的“花活”,就是说一个产品不仅仅是要把它的技术性能指标做上去(不是纯技术活),还要通过一些时尚设计和营销手段把它卖出去。// 任何行当都有可能被其他行当认为是 fluff,谁都瞧不起谁,实际上谁都缺不了谁。//黑猩猩也有可能视人类穿衣服为 fluff!
49 mins
agree Danbing HE
3 days 20 hrs
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3 KudoZ points awarded for this answer. Comment: "谢谢!"
1 hr

没有价值的东西/无用之物

if you think it's all for technology's sake and there's no fluff when it comes to enterprise-class IT, think again.
我感觉这里应该是指“没有价值的东西”
字典上有这样的解释: something of little value or significance
没有价值的东西[言语]
eg.The report was mostly fluff, with little new information.
这份报导只有一点点新讯息,其他的都是废话。

至于“fluff"有没有漂亮的意思,我觉得是有的。
因为:这个词本意为“绒毛”,所以就有了英语俚语里的“年轻漂亮的女子”的引申意思。字典里有一个例子:a bit of fluff [口]漂亮的小娘们
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17 hrs

出错

我在英汉词典查到。另外请看http://www.babylon.com/definition/fluff/Chinese (S)
fluff
(名) 软毛; 绒毛; 柔毛

(动) 使起毛; 念错; 抖松; 起毛; 出错; 变松

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Note added at 17小时 (2007-04-07 17:02:01 GMT)
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meaning: if you think enterprise class IT does not commit mistake, think again.
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