Global campaigns cross borders like guests. I make them look like they own the place.
Turkish copywriter, transcreator and localization specialist based in Istanbul, with more than 20 years in advertising and marketing localization.
I have translated freelance since 2003 and began my advertising career at Ogilvy Istanbul in 2005, moving from copywriter to senior copywriter over six years. I went on to cofound Superbeta, spent eight years as senior copywriter and creative strategist at Ideascop, and worked on projects with Cheil Worldwide Istanbul and '74STUDIO. Today I work with international agencies, language service providers and in-house brand teams.
I have worked on more than 40 national and international brands, including PlayStation, Apple, Amazon, IBM, Lenovo, Nike, Samsung, Hotels.com and Hilton. The work covers campaign taglines and headlines, TV commercials and AV scripts, supers and subtitles, website, app and UX copy, product and retail content, and social.
Because my background is in creative writing rather than translation alone, I read every source text as copy first: what the line is trying to do, who it is speaking to, and what has to change for it to do the same job in Turkish. Transcreation deliveries include back-translation and a short rationale for each option, so that stakeholders who do not speak Turkish can make an informed choice.
On audiovisual projects I also provide Turkish voice-over direction. I don't record myself: I direct the read for tone and brand consistency and approve takes, so that the intent agreed in the script survives the recording.
Specializations: advertising and marketing, gaming and entertainment, hospitality and travel, FMCG, technology and consumer electronics.
Language pair: English into Turkish. Native Turkish, full professional English.
CAT/TMS: XTM as primary platform, plus Bureau Works and Plunet; comfortable adapting to client systems.
Services: transcreation, TVC localization, creative copywriting, marketing localization, linguistic review (LQA), Turkish voice-over direction, tone-of-voice and terminology development.
Available for ongoing partnerships as well as one-off campaigns. Get in touch for rates and availability.
See more at linkedin
Portfolio and case studies: isiloztemel.com
