English to Chinese: Yahoo Website news Detailed field: Business/Commerce (general)
Source text - English
YAHOO! WEEKLY NEWS
For the latest in Yahoo! News daily
Check out http://backyard.yahoo.com/
The Fuss About Yahoo!'s Earnings
(Extracted from AdWeek, 10/20/2003) I'm no cheerleader but, you can't
dispute the numbers. Last quarter was the sixth consecutive profitable
quarter for Yahoo!, considered a bellwether of online advertising-evidence
that the tide began to turn last year. The Terry Semel-led turnaround did
not happen overnight, nor has the Internet's much-heralded "comeback" as
an ad medium. Kudos to the Sunnyvale, Calif., company for posting
consecutive double-digit gains in its fees and listings services. But
despite its diversification efforts, ad revenue continues to dominate the
numbers, largely thanks to paid search. Analysts estimate that Yahoo!
derived some $80 million, about a third of its $245 million in Q3 ad
revenue, from paid search. That's a whopping 118 percent year-over-year
increase in search revenue, according to Morgan Stanley. With its recent
purchase of Overture, Yahoo!'s rise undoubtedly will continue.
Tech Firms Attract Workers With Options
(Extracted from Associated Press Newswires, 10/19/2003) Employee stock
options are yielding jackpots again, re-energizing high-tech workers who
have been able to cash in on the recent run-up in their companies' stocks.
A stock option renaissance that enriches a cross-section of workers also
might provide more support for high-tech leaders as they fight proposed
accounting changes that would require companies to expense the options.
Through the first nine months of this year, Yahoo's tax benefits from
stock option gains totaled $85.8 million, up from $38.4 million at the
time last year and just $6.1 million two years ago. The recent gains have
helped reinvigorate Yahoo, said CEO Terry Semel. "There is no doubt the
employees' state of mind is much improved from a couple years ago," Semel
said. "There are a lot of people around here feeling a lot more excited
and working hard to do an even better job."
Senate Votes In Favor of Yahoo! Endorsed Anti-Spam Bill
(Extracted from The Washington Post, 10/23/03) The Senate approved the
nation's first federal anti-spam legislation last night. The bill would
preempt all state anti-spam laws. And it would prohibit private lawsuits
against spammers, allowing suits only by providers of e-mail accounts,
such as Yahoo! Inc., Microsoft Corp., EarthLink Inc. and America Online
Inc., all of which also market to their own members. Yahoo! and Microsoft,
two of the largest Internet service providers, also endorsed the bill
yesterday. The Coalition Against Unsolicited Commercial Email also gave
Microsoft Renews Distribution Pact With Overture
(Extracted from The Wall Street Journal, 10/20/03) Overture Services Inc.,
an Internet company recently purchased by Yahoo! Inc., said Microsoft
Corp. renewed a crucial distribution agreement, under which Overture will
deliver search-related advertisements to MSN search users in the U.S. and
the U.K. through June 2005. The contract renewal settles a big question
hanging over Overture since Yahoo! announced in July that it would buy the
Pasadena, Calif., company. Analysts had expressed concern that Microsoft
wouldn't want to maintain the Overture partnership once rival Yahoo
purchased the company and would produce competing search-related
technology internally. The agreement ensures some stable revenue for
Yahoo! and Overture as the two companies continue their integration.
Yahoo!'s acquisition of Overture was completed earlier this month.
Microsoft's endorsement gives Overture a boost compared with Google.
Online Comparison Shopping's On A Spree
(Extracted from Investor's Business Daily, 10/22/03) U.S. consumers will
spend $12.2 billion online during this holiday season, says Forrester
Research Inc. That's up 42% from 2002. Yahoo! Inc., has used its own
search service to beef up its comparison-shopping service. Merchants pay
Yahoo! for each lead they receive. A year ago, consumers were limited to
shopping among the 17,000 retailers who had a site linked to Yahoo!. Now,
they can access up to 100,000 e-tail sites. Adding search to Yahoo!
Shopping provides a better service to consumers and more revenue to
Yahoo!, says Rob Solomon, vice president of Yahoo! Shopping. "The big
thing for online comparison shopping is selection, and the key to that is
having a lot of merchants in (your results database)," he said. Yahoo!
wants to appeal to shoppers by letting them sort consumer electronics by
price, brand name and features.
Barron's Best of the Web Tabs Y! Finance
(Extracted from Barron's, 10/20/03) Supersites: Yahoo! Finance has serious
competition in this category, but it's unbeatable again this year. It's
the sleekest, best overall site for market research and news. Constantly
updated news and commentary comes from some of the best sources on the
Web. Market data aptly cover stocks and mutual funds, options and bonds.
Global-market coverage is excellent, and market data and news are covered
by industry. Active message boards and chat rooms give investors the
opportunity to interact, and good screening tools and a portfolio tracker
help you manage your holdings and look for investing ideas. Tutorials help
educate new investors, and a real-time quote tracker is available for
$9.95 a month. Bonds: Once again, Yahoo! Bond Center is our first pick.
This corner of Yahoo! draws on the best of the Web and presents it in a
clean, usable fashion.
Cashin' in on Fantasies
(Extracted from the NY Daily News) The Internet has transformed the age of
friendly rotisserie leagues and office pools into big business. Yahoo!,
the web search engine that jumped into the business in 1996, draws
customers into the fold by offering free, no-frills versions of its games.
The most passionate eventually cough up as much as $125 to upgrade to
versions that include on-line drafts, expert analysis and real-time injury
reports. "There's been good growth among those who play for free and like
it enough to take plunge into the pay game," Brian Grey, a Yahoo! Sports
vice president told the Daily News. Yahoo baseball and football games
have over a million users, with Buick and Coca-Cola among major sponsors.
"The purpose is to get people to see that the Yahoo! brand is also for
personal finances, shopping and other things," said Terrence MacKay, who
tracks Yahoo! for Morningstar. Indeed, the company has grown its overall
user base tenfold over the past seven years to over 200 million.
Yahoo! Launches Anti-Spam E-Mail Decoys
(Extracted from Reuters News, 10/20/03) Yahoo! Inc. has launched a new set
of premium e-mail features that lets users create hundreds of decoy
addresses to thwart spam mail. Yahoo! said its new AddressGuard feature
would let users create a fictitious "base name" and then 500 variations on
that name that they could give out when shopping, banking and joining
communities online. Another new feature available to all users allows for
a message display limited to e-mails from known users. Yahoo! has also
changed rules on viruses, forcing users to scan all attachments for
before downloading. Brad Garlinghouse, vice president of communications
products at Yahoo!, told Reuters the company had to keep enhancing its
software because the legal battle against spam could not do the job
"Legislation and litigation, it's something of a whack-a-mole problem," he
said, a reference to a popular arcade game that challenges players to try
to hit an increasingly fast array of pop-up figures, though he added
Yahoo! has supported spam laws and used anti-spam suits in past.
Yahoo! Tools Target Spam
(Derived from closed captioning report, CNN Headline News 10/22/03) Now
this technology doesn't save lives, but it'll save you a lot of stress.
Yahoo! is launching a new anti-spam decoy system. In it, users can create
a fake base name and Yahoo! does the rest by making up 500 variations of
that name, which you can use when shopping, banking or joining online
communities. If one of those e-mail addresses starts to generate spam,
just kill it and choose another from your army of decoy addresses. Users
may be more willing to pay to eliminate spam these days. In a Yahoo
survey, 77% of users said they would rather clean a toilet than sort
through junk e-mail. Yahoo's new anti-spam features are available for
mail-plus accounts, which cost about $30 a year.
YAHOO! CONSUMER SERVICES
SBC sees surge in DSL subscribers
(Extracted from CNET News.com, 10/21/03) SBC Communications on Tuesday
reported a 13 percent gain in its broadband customer base. The San
Antonio-based company's subscriber gains come amid a price cut for SBC's
co-branded DSL service with Yahoo!. In September, the SBC Yahoo DSL
service launched a promotion to offer DSL for $26.95 a month for one year.
That came on the heels of other price cuts throughout the year, from
$34.95 in February to $29.95 in June. The price cuts appear to be
helping the Bells. Cable companies, which charge on average $45 to $55 a
month for broadband, recently boosted their base download speeds in an
effort to add more bang for the buck. It remains to be seen whether
broadband customers will choose speed over price.
Thank you for reading the Yahoo! Weekly News, turn back the clocks and
have a great weekend!
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Translation - Chinese
要了解每天的最新 Yahoo! 新闻，
关于 Yahoo! 收入的争论
（摘自 AdWeek，10/20/2003）本人并非吹鼓手，但以下数字无可置疑。刚刚过去的这个季度是 Yahoo! 第六个连续盈利的季度，是公认的在线广告业务收入领头羊，而事实上这一形势去年就已经出现了。在 Terry Semel 领导下实现的业绩大幅攀升并非一夜之间造就，也并非由于以前关于 Internet 将成为一种重要广告媒体的预言得以实现。祝贺总部位于加利福尼亚 Sunnyvale 的 Yahoo! 公司在收入和列表服务两方面连续实现两位数的增长，但综合考虑它所做的各种努力，广告收入（很大一部分是付费搜索）仍然是主要的收入来源。分析家估计 Yahoo! 的付费搜索业务收入达到了 8000 万美元，这大约是它第三季度 2.45 亿美元广告收入的三分之一。据 Morgan Stanley 分析，它的搜索业务收入是上一年度的 118%。近期收购了 Overture 之后，Yahoo! 的业绩无疑还会持续增长。
（摘自 Washington Post，10/23/03）参议院昨晚通过了国家的第一个联邦反垃圾邮件法案。这一法案将优先于各州的反垃圾邮件法律，同时禁止私人对垃圾邮件发送者提起诉讼，而只允许电子邮件帐户供应商（例如 Yahoo! Inc.、Microsoft Corp.、EarthLink Inc. 和 America Online Inc.，但他们只能面向自己的用户）提起诉讼。作为两家最大的 Internet 服务供应商，Yahoo! 和 Microsoft 昨天也都签名认可了这项法案。反自发商业电子邮件联盟还提供了试验支持。
Microsoft 延长了与 Overture 的广告发行合同
（摘自 Wall Street Journal，10/20/03）前不久被 Yahoo! Inc. 收购的 Overture Services Inc.（一家 Internet 公司）宣布 Microsoft Corp. 延长了一份关键的广告发行合同，根据这份合同，Overture 将从即日起到 2005 年 6 月为使用 MSN 搜索功能的美国和英国用户提供相关的广告服务。这份合同帮助总部位于加利福尼亚 Pasadena 的 Overture 解决了一个重要问题，这个问题自 Yahoo! 7 月份宣布它将收购 Overture 以来一直存在。分析家认为由于竞争对手 Yahoo! 收购了 Overture，Microsoft 将不会再与 Overture 继续合作，并会自行开发有竞争力的搜索技术。这份合同为合并后的 Yahoo! 和 Overture 提供了稳定的运营收入。Yahoo! 在本月早期完成了对 Overture 的收购，而与 Microsoft 签署的合同无疑为 Overture 提供了一个堪与 Google 比肩的发展机会。
（摘自 Investor's Business Daily，10/22/03）据 Forrester Research Inc. 预测，美国消费者将在今年的圣诞节期间在线支出 122 亿美元，这要比 2002 年增加 42%。Yahoo! Inc. 已开始利用自己的搜索技术改进货物对比服务。供应商需要为他们收到的每次链接访问向 Yahoo! 付费。一年以前，消费者只能从与 Yahoo! 建立了站点链接的 17000 家零售商那里购买商品，而现在，他们可以访问 100000 个以上的在线零售站点。Yahoo! 购物部门副总裁 Rob Solomon 认为，对 Yahoo! 购物提供搜索功能为消费者提供了更好的服务，同时也为 Yahoo! 带来了更多收入。“在线对比购物最重要的一点就是充分选择，要做到这一点，你的数据库中必须有足够多的供应商”，他说。Yahoo! 希望通过允许消费者按价格、品牌和功能对消费类电子产品分类来唤起他们的购买热情。
My Profile Bachelor degree in Trade Economics;
Passed CET-4 and CET-6 in 1996 with one-stroke success on each;
8 years experience in the localization industry since April 11th, 2000;
Over 5 million words handled;
Cutting edge knowledge on industrial standards and specifications;
Proficient in translating, editing, proofreading, document engineering, software debugging and project managing;
Great efficiency of using computer hardwares/softwares and CAT tools;
Sharp eyes for details;
Always stay punctual;
Focus on nothing else but translation or localization itself.
Fields of Expertise IT, electronics, telecom
Construction and engineering
MRP & ERP
Banking and financing
Marketing and market research
Law, patents, trademarks, copyright
How to discriminate the best from the ordinary? My conceptions about this are as following: First, the translations must be correct and accurate. For general stuff, final delivery with an error rate higher than 2 errors per thousand source words can hardly be acceptable;
Second, they must follow the given specifications, requirements and related standards, including those on glossaries, sentence models, wording styles, etc.;
Finally, the translations must be clear, fluent and logically legible enough to be understood by even those who are only mediocrely educated.
Keywords: localization, IT, electronics, telecom, manufacturing, construction, engineering, e-learning, medical science, pharmaceutical, finance and legal, MRP, ERP, Website pages...