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English to Spanish: Inverse translation: Pastor Tejedor J. et. al. Creating a holistic excellence model adapted for technology-based companies. TMStudies vol.10 no.Especial Faro dez. 2014 General field: Bus/Financial Detailed field: Management
Source text - English Resumen
El objetivo de este estudio es la confección de un modelo de gestión que aglutine las ventajas de modelos de distintas disciplinas: Balanced Scored Card (BSC), Modelo Europeo de Gestión de la Calidad (EFQM) y Marketing Holístico (MH).
El MH aporta al modelo propuesto una visión global de la org
anización teniendo en cuenta los flujos de valor que la empresa genera, mientras que los criterios de excelencia empresarial del EFQM permiten definir la estructura de las plataformas que define el modelo de Kotler, y el BSC garantiza su aplicación, seguimiento y cumplimiento.
Una vez desarrollado este modelo se adaptó a las características particulares de las empresas de base tecnológica (ETBs), basándonos en dieciocho entrevistas realizadas a gerentes de este tipo de empresas.
Translation - Spanish Abstract
The objective of this study is the preparation of a management model that brings together the advantages of models from different disciplines: Balanced Scorecard (BSC), European Foundation for Quality Management (EFQM) and Holistic Marketing (HM).
HM proposes an overview of organisations – taking into account all value streams which companies generate –
while the business excellence criteria of the EFQM define the structure platforms of Kotler et al. (2001), and the BSC guarantees implementation, monitoring and enforcement.
Once developed, this model was adapted for the specific characteristics of technology-based companies (TBC), based on interviews with managers of these businesses.
English to Spanish (Licenciatura en Filología Inglesa) English to Spanish (Título Superior: Inglés) English to Spanish (Certificate of Proficiency in English (C2))
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