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English to Portuguese: Technology to Shape the Future of Media & Entertainment. General field: Tech/Engineering Detailed field: Media / Multimedia
Source text - English Technology to Shape the Future of Media & Entertainment.
Streaming Drives Music and Video Revenue
While looking back at the past year, one thing becomes crystal clear: streaming has grown massively in 2017 and will continue to expand rapidly in 2018 and beyond. In fact, streaming has become the primary revenue driver for both music and video, thereby radically changing the way people consume content and profoundly altering the manner in which the industry and artists deliver media to fans.
Digital music downloads are quickly declining and being replaced by streaming, and it’s easy to understand why this is occurring. For the price of a single digital album download, consumers can gain access to tens of millions of songs via streaming services. And a growing number of music fans are making this switch, with over 100 million people now subscribed to such services around the world. According to the RIAA’s 2017 mid-year report, the U.S. recorded music industry experienced a 17% revenue increase in the first half of this year in comparison to 2016, and the primary driver of that growth is streaming. While total digital revenue accounted for $3.2 billion, or 84% of the total industry value, an impressive 62% came from streaming, equaling $2.5 billion.
Video streaming revenue is also growing at a staggering rate with no signs of slowing down. According to a report by Research and Markets, video streaming revenue is forecast to increase from $30.29 billion in 2016 to an incredible $70.05 billion by 2021, as consumers continue to embrace pay TV and OTT solutions for streaming videos. Moving forward, it’s expected that OTT will experience the most substantial market growth rate based on the increasing use of digital platforms for the branding and marketing of products.
Translation - Portuguese Tecnologia para moldar o futuro da mídia e entretenimento.
O streaming impulsiona receitas de música e vídeo
Olhando para o último ano, uma coisa se torna muito clara: em 2017 o streaming cresceu imensamente e continuará a se expandir rapidamente em 2018 e depois. Na verdade, o streaming tornou-se o principal gerador de receita tanto para música quanto para vídeo, mudando radicalmente a maneira como as pessoas consomem conteúdo e alterando profundamente o modo como a indústria e os artistas entregam mídia aos fãs.
Downloads de música digital estão diminuindo rapidamente e sendo substituídos pelo streaming, e é fácil entender por que isso está ocorrendo. Pelo preço do download de um único álbum digital, os consumidores podem obter acesso a dezenas de milhões de músicas, por meio de serviços de streaming. E um crescente número de fãs de música estão fazendo essa mudança, com mais de 100 milhões de pessoas inscritos nesses serviços em todo o mundo. De acordo com o relatório da RIAA do meio do ano de 2017, a indústria de música dos EUA teve um aumento de receita de 17% no primeiro semestre em comparação com 2016, sendo o streaming o principal agente desse crescimento. Enquanto a receita digital total representou $ 3,2 bilhões, ou 84% do valor total da indústria, impressionantes 62% vieram do streaming, alcançando $ 2,5 bilhões.
A receita de streaming de vídeo também está crescendo a uma taxa impressionante, sem sinais de desaceleração. De acordo com um relatório da Research and Markets, a receita de streaming de vídeo deve aumentar de US $ 30,29 bilhões em 2016 para incríveis US $ 70,05 bilhões em 2021, à medida que os consumidores continuam a adotar as soluções de TV paga e OTT para streaming de vídeos. No futuro, espera-se que a OTT experimente a maior taxa de crescimento de mercado, com base no uso crescente de plataformas digitais para branding e marketing de produtos.
Adaptado de: https://medium.com/the-mission/technology-to-shape-the-future-of-media-entertainment-a1e3acd3b3ac
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Years of experience: 4. Registered at ProZ.com: Dec 2021.
Dedicated freelance translator (English/German to Brazilian Portuguese) with a background in the construction sector, technology and passion for movies, tv shows, vídeo games and music. Highly professional, fast learner,dependable and proficient in several CAT tools
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