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CV available upon request
Enabling clients develop and implement strategies to harvest niche ethnic markets.
Creating original communications & copywriting in Hindi and Urdu based on client objectives.
Dubbing & transcreating TV & Radio commercials.
Localizing web content.
Creative writing for film & TV.
DTP & graphic designing in multiple languages.
Three decades of experience localizing advertising campaigns and marketing programs in India, North America and the Middle East.
Creative & Account Management positions held in multinational advertising agencies - Lowe (Lintas), LLT Advertising, Fortune Advertising, Tihama, Clarion DMB&B.
Created local advertising for South Asian audiences for Bell Canada, Levers, P&G, Johnson & Johnson, HSBC, Western Union, Canadian Tire, TELUS Mobility, Federal Auction Service, the Ontario Liberal Party... and more.
Worked on leading brands in diverse product categories - Durables, Consumables, Packaged Goods, Pharmaceutical, Automotive, Jewellery, Telecommunications, Banking, Insurance, Retail, Technical, Computers, IT