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English to French: Excerpt from a book about e-entrepreneurs General field: Bus/Financial Detailed field: Internet, e-Commerce
Source text - English A common misconception is that a good-looking website will, on its own account, attract Internet “traffic” (people) relevant to the content of the website.
In fact, it is extremely difficult to make any single website stand out of the Internet. This is not surprising, given the sheer size of the Internet. No one actually knows quite how large it is – but in 2007 it was estimated that the Internet contained some 108 million websites and around 19 billion web pages. Meanwhile, in 2008 it was estimated there were some one trillion URLs in existence. The Internet is, therefore, vast (almost beyond imagination) and highly competitive – and expanding daily…
Certainly, an individual website (even a spectacularly good-looking one!) can be as insignificant –and as hard to find – as a particular grain of sand on a beach. Indeed, trying to attract commercially viable traffic (potential buyers) to your website is far from easy, as it requires the constant application of a whole range of marketing tools. All of these tools need to be used if an effective funnel is to be created and enable a website to make money.
Translation - French On croit fréquemment à tort qu’il suffit qu’un site web soit visuellement réussi pour attirer du « trafic » Internet (des gens) correspondant à son contenu
En fait, il est extrêmement difficile de faire ressortir un site web sur Internet. Cela n’est pas surprenant, ne serait-ce qu’en raison de la taille d’Internet. Personne ne sait vraiment quelle est sa taille – mais en 2007, on estimait qu’Internet contenait quelque 108 millions de sites web et autour de 19 milliards de pages web. Entretemps, en 2008 on estimait qu’il existait un billion d’URL. Internet est donc vaste (presque au-delà de l’imagination) et très concurrentiel – et il grandit chaque jour…
Un site web (même s’il est spectaculairement beau) peut tout à fait être aussi insignifiant (et introuvable) qu’un grain de sable donné sur une plage. En effet, essayer d’attirer du trafic commercialement viable (des acheteurs potentiels) vers votre site web est loin d’être évident, car cela suppose d’utiliser en permanence une large gamme d’outils marketing. Tous ces outils doivent être utilisés si l’on veut créer un entonnoir efficace et permettre à un site web de gagner de l’argent.
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Years of experience: 15. Registered at ProZ.com: Jan 2008.
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