Glossary entry

German term or phrase:

Abnehmerbranchen

English translation:

customer segments/ new customers in various industries/ new market segments

Jan 1, 2002 02:01
22 yrs ago
1 viewer *
German term

Abnehmerbranchen

German to English Bus/Financial
Neue Anwendungsgebiete:
Kooperation mit externen Instituten oder Gesellschaften bei der Suche nach neue Anwendungsgebieten und Abnehmerbranchen.

Could someone suggest a more elegant term for this than "customer industries"?
Thanks in advance and Happy New Year to all!
Proposed translations (English)
5 +4 market segments
4 +2 customer segments
4 consumer branches
4 consumer segments
4 target customer groups

Proposed translations

+4
6 hrs
Selected

market segments

Personally I think the above says it all.
It includes all of the areas in which products are being sold, industry, individual consumers, etc.
Peer comment(s):

agree Maya Jurt : Perfect.See glossary: www.imarketinc.com/marketing/database/index.asp
3 hrs
Hello Maya. WHat a way to srat the New Year. Best wishes to all!
agree Geri Linda Metterle : ........ and Happy New Year!!!
4 hrs
agree Dr. Fred Thomson : Happy New Year to all!
7 hrs
agree Trudy Peters
9 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you very much!"
+2
46 mins

customer segments

You are right: "customer industries" is an ugly term, but is used. You may also use "customer segments" or, simply, "customers in various industries". In effect, they are looking for new customers in various industries - that's all.

HTH & Happy New Year (last answer for this year).
Peer comment(s):

agree Ulrike Lieder (X) : Personally, I like the 'customers in various industries'.
58 mins
agree John Kinory (X)
13 hrs
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3 hrs

consumer branches

Just another way of saying customer industries, which, I agree, is a bit clumsy.
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6 hrs

consumer segments

How about "consumer segments"?

1. PCIA Global Initiative - Solutions
Develop new products; Launch marketing campaigns; Price wireless services;
Target new consumer segments;


2. IBM Software : IBM WebSphere : IBM WebSphere Commerce Suite ...
... Access new consumer segments: Children and teens

3. Community Management 07/2000: What's New
"With our marketing programs we are targeting traditional customers and new
consumer segments using the Internet, as well as print and media advertising."

www.community-management.com/articles/071whats.html

Peer comment(s):

neutral Maya Jurt : nothing indicates that the product is intendend for the consumers' market.
3 hrs
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10 hrs

target customer groups

Admittedly a bit interpretative, but what the company in question is obviously looking for is new segments of customers to sell their products and/or services to.
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