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imago-onderzoek

English translation: corporate image study

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Dutch term or phrase:imago-onderzoek
English translation:corporate image study

17:10 Sep 7, 2013
    The asker opted for community grading. The question was closed on 2013-09-10 20:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)


Dutch to English translations [PRO]
Marketing - Business/Commerce (general) / research papers
Dutch term or phrase: imago-onderzoek
Dear all,

I am looking for a good translation of the Dutch compound word 'imago-onderzoek'. Anyone any ideas?
J_Pellemans
Local time: 14:34
corporate image study
Explanation:
See the following website:
http://www.marketresearchworld.net/content/view/2920/78/
"A corporate image study is similar to branding research. The focus is on the perception that members of the wider community have of a company, and the position it holds within that community. Corporate image describes what consumers think about a company - their thoughts, feelings and expectations on issues such as products, services and customer satisfaction."
Selected response from:

Marijke Singer
Spain
Local time: 14:34
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2corporate image study
Marijke Singer
4 +1image servey
LogosART
4image study
Lianne van de Ven


Discussion entries: 3





  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
image servey


Explanation:
image servey

LogosART
Croatia
Local time: 14:34
Native speaker of: Dutch
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Henk Sanderson: maar survey ipv servey
2 mins
  -> Thanks! Bedankt voor correctie! Betreft typo! Greetings!
neutral  freekfluweel: Spelfout maakt dat het 2e gedeelte van je antwoord niet bestaat... bovendien heb je die 2x gemaakt...
19 mins
  -> OK! Agree! Greetings!
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14 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
image study


Explanation:
Klinkt meer wetenschappelijk dan survey, wat meer een enquête is.

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Note added at 16 mins (2013-09-07 17:26:52 GMT)
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Je zou de woordkeus kunnen laten afhangen van de methode die wordt gebruikt, als je die weet. Survey heeft meer de connotatie ook van "evaluatie" en image study is een meer gedegen of diepgaand onderzoek.

Lianne van de Ven
United States
Local time: 08:34
Specializes in field
Native speaker of: Native in DutchDutch
PRO pts in category: 48

Peer comments on this answer (and responses from the answerer)
neutral  freekfluweel: Je was me net voor, zie ook discussieruimte./ Bij nader inzien mist er iets voor "image study", dat had ik ook al op Google ontdekt...
8 mins
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
corporate image study


Explanation:
See the following website:
http://www.marketresearchworld.net/content/view/2920/78/
"A corporate image study is similar to branding research. The focus is on the perception that members of the wider community have of a company, and the position it holds within that community. Corporate image describes what consumers think about a company - their thoughts, feelings and expectations on issues such as products, services and customer satisfaction."

Marijke Singer
Spain
Local time: 14:34
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 60
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Kitty Brussaard
19 hrs
  -> Thanks, Kitty!
agree  freekfluweel
19 hrs
  -> Thanks, freekfluweel!
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