Glossary entry (derived from question below)
German term or phrase:
Entwicklungsdruck
English translation:
pressure to keep up with the technology
Added to glossary by
Orla Shanaghy
May 19, 2006 13:49
18 yrs ago
German term
IanW (X)
Entwicklungsdruck
German to English
Marketing
Telecom(munications)
"Ein diffuser Entwicklungsdruck war spürbar [in der Gruppendiskussion]:"
"Widerstand gegen Entwicklungsdruck"
These two sentences are from a market research report on cable television. From the context, it is clear that "Entwicklungsdruck" means "pressure to keep with the times by getting digital TV (or similar new-fangled gadgetry)".
It's not quite "peer pressure" but is in that ballpark. Something with "consumer", perhaps? Any ideas out there?
Thanks
Ian
"Widerstand gegen Entwicklungsdruck"
These two sentences are from a market research report on cable television. From the context, it is clear that "Entwicklungsdruck" means "pressure to keep with the times by getting digital TV (or similar new-fangled gadgetry)".
It's not quite "peer pressure" but is in that ballpark. Something with "consumer", perhaps? Any ideas out there?
Thanks
Ian
Proposed translations
(English)
| 3 | pressure to keep up with the technology |
Orla Shanaghy
|
| 3 | keeping up with the Joneses |
CMJ_Trans (X)
|
| 3 | pressure to not be left behind |
Trudy Peters
|
| 2 | pressure for progress |
Francis Lee (X)
|
Proposed translations
8 mins
Selected
pressure to keep up with the technology
and "resistance against pressure etc." Seems best to me - I'm not sure there is a neat one-word translation.
4 KudoZ points awarded for this answer.
Comment: "Thanks for all the suggestions - this was the most helpful."
8 mins
pressure for progress
i.e. there was a certain (tangible) pressure for progress
But I wouldn't commit myself to the above without more context/text.
But I wouldn't commit myself to the above without more context/text.
Note from asker:
| What else do you want to know, Frank? |
1 hr
keeping up with the Joneses
just an idea....
1 hr
pressure to not be left behind
just to throw another one into the mix
Technology is an answer and there is great pressure to not be left behind. But, the stuff DOES cost money.How do you do the right thing? ...
www.enkisolutions.com/nine_dialogue.html
Technology is an answer and there is great pressure to not be left behind. But, the stuff DOES cost money.How do you do the right thing? ...
www.enkisolutions.com/nine_dialogue.html
Discussion