Glossary entry

English term or phrase:

market segmentation

Albanian translation:

segmentimi i tregut

May 28, 2009 15:41
15 yrs ago
English term

market segmentation

GBK English to Albanian Bus/Financial Marketing
Definition from NSW Small Business:
the division of a market into segments. Each segment consists of a group of consumers with similar requirements, which can be distinguished from the requirements of other consumers in the market. There will be distinct differences between the goods and services needed to meet the requirements of each segment.
Example sentences:
There are many reasons for dividing a marketing into smaller segments. Any time you suspect there are significant, measurable differences in your market you should consider market segmentation. (About.com: Marketing)
The degree of market segmentation (aggregation or disaggregation) ranges from the extremes of offering one product to the entire market (Ford only made one model "T"), to total customization for each customer (Nike's website now allows you to totally customize your own shoes by picking style, color and then emboss them with your own initials). (Qualtrics.com)
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. (Center for Business Planning)
Proposed translations (Albanian)
5 +2 segmentimi i tregut
Change log

May 28, 2009 15:26: changed "Kudoz queue" from "In queue" to "Public"

May 28, 2009 15:41: Enrique Cavalitto changed "Stage" from "Preparation" to "Submission"

May 31, 2009 15:54: changed "Stage" from "Submission" to "Selection"

Jun 4, 2009 11:54: changed "Stage" from "Selection" to "Completion"

Discussion

Segmentimi i tregut Ky është termi i përdorur në gjuhën ekonomike, biznesit dhe marketingut. Në klasifimin e termit gjatë pyetjes ngushtimi i fushës nga stafi i faqes është i gabuar.

Një referencë për këtë term: http://nailreshidi.110mb.com/Tregu dhe segmentimi i tregut -...

Proposed translations

+2
3 days 16 hrs
Selected

segmentimi i tregut

Edhe në shqip kjo dukuri quhet segmentimi i tregut. Lidhja e mëposhtme tregon me hollësi se çfarë është.
Example sentences:
Me segmentim të tregut nënkuptohet ndarja e tërësisë heterogjene në pjesë më të vogla, në segmente, ku mundësisht nevojat të jenë homogjene. Nga ky definicion kuptojmë shumë gjëra duke u nisur nga ndarja e tregut e deri në klasifikim e tyre të konsumatorëve. Tregu sipas këtij botëkuptimi ndahet në bazë të konsumatorëve dhe jo shitësve ose ofruesve në treg. E gjithë kjo bëhet për të lehtësuar analizën ekonomike..... (Revista Drejtësia)
Peer comment(s):

agree Klementina Shahini
1 day 12 hrs
Faleminderit, Klemi
agree Αlban SHPΑTΑ : Sigurisht :)
3 days 3 hrs
Falemnderit, Albani
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4 KudoZ points awarded for this answer.
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