Glossary entry

English term or phrase:

POP

French translation:

PLV (publicité/promotion sur le lieu de vente)

    The asker opted for community grading. The question was closed on 2015-10-02 02:54:09 based on peer agreement (or, if there were too few peer comments, asker preference.)
Sep 28, 2015 23:33
8 yrs ago
4 viewers *
English term

POP

Non-PRO English to French Marketing Marketing
one of the functions of a machine: "fold lines for POP signs"

or, in another part of the text: "as well as posters, POP displays, etc. "

Thanks a lot

Proposed translations

11 mins
English term (edited): POP (point of purchase)
Selected

PLV (publicité/promotion sur le lieu de vente)

BE:
http://www.racktime.be/la-gestion-des-stocks

POP (Point of Purchase) or sale-promoting material is a major part of the shop presentation for many A-brands.

Pour de nombreuses grandes marques, le matériel de PLV (publicité sur le lieu de vente) ou promotionnel constitue un élément important de la présentation
en magasin.

CA:
http://www.ec.gc.ca/epr/default.asp?lang=En&n=CBBDD979-1

Matériel de promotion sur le lieu de vente (PLV) : on utilise
du matériel PLV (brochures, affiches et papillons publicitaires
[...]

Point-of-Purchase (POP) Materials: POP (brochures, posters,
shelf danglers) are used at all registered retailer locations
[...]
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Merci beaucoup messieurs"
8 mins

présentation point de vente

https://www.google.fr/search?sourceid=navclient&aq=hss&oq=PO...

--------------------------------------------------
Note added at 10 mins (2015-09-28 23:44:20 GMT)
--------------------------------------------------

POP = Point Of Purchase

http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=...
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search