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off-price adjective
cut-price: offering goods at low prices, or being sold at a discount (informal)

cut-price

cut-price adjective U.K. Australia, New Zealand COMMERCE

1. cheaper than usual: on sale for less than the standard price

2. selling cheap goods: selling goods or services at a cheaper price than is standard. a cut-price chemist


industry

inˇdusˇtry [índstree ] (plural inˇdusˇtries) noun

1. large-scale production: organized economic activity connected with the production, manufacture, or construction of a particular product or range of products

2. widespread activity: an activity that many people are involved in, especially one that has become excessively COMMERCIALIZED or standardized. the counseling industry


industry = (ovdje)proizvodnja i/ili prodaja (ovisi o kontekstu hocete li upotrijebiti obje)

(Napomena: "industry" se takodjer moze prevesti kao poduzetnistvo jer su "business i "industry" sinonimi - Merriam-Webster´s Thesaurus )

off price = niza ili niska cijena
(takodjer ovisi o kontekstu)

Prodaja /proizvodnja po reklamnim cijenama ne bi odgovarala jer se radi o snizavanju cijena zbog osvajanja trzista (na cemu se sracunato gubi novac). Kod "off price industry" se ne gubi novac, dapace, ideja vodilja je zarada od samog pocetka.

Sve najbolje.

D.