Glossary entry (derived from question below)
Mar 11, 2010 15:25
14 yrs ago
English term
Teaser Copy
English to French
Marketing
Computers: Software
CISCO network systems
Article title: 'Newsletter Teaser Copy - Make the Most of Your Money: Five Security Tips'
Proposed translations
(French)
| 4 +5 | accroche |
Chantal de Lorme
|
References
| An explanation |
Martin Cassell
|
Change log
Mar 11, 2010 15:33: GILLES MEUNIER changed "Field" from "Tech/Engineering" to "Marketing"
Proposed translations
+5
16 mins
Selected
accroche
Partie d’une annonce publicitaire, généralement le titre, attirant l’attention
Reference:
4 KudoZ points awarded for this answer.
Comment: "merci"
Reference comments
34 mins
Martin Cassell
United Kingdom
United Kingdom
Native in English
Works in field
United Kingdom
25 years as a specialist communicator
Native in: English (Variant: UK)
Works in: French to English
Related KudoZ points
:
16
Reference:
An explanation
"Appearing between the headline and the link, e-zine teasers are usually one or two cleverly written lines that explain the story and engage the reader’s interest. "
[http://chiefmarketer.com/disciplines/how-to/e-zine-teaser-08...]
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Note added at 37 mins (2010-03-11 16:02:49 GMT)
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Note that "copy" in this context means words/text (cf. "copywriter"); so "Teaser copy" is the copy that excites a reader's interest, before the article proper begins.
[http://chiefmarketer.com/disciplines/how-to/e-zine-teaser-08...]
--------------------------------------------------
Note added at 37 mins (2010-03-11 16:02:49 GMT)
--------------------------------------------------
Note that "copy" in this context means words/text (cf. "copywriter"); so "Teaser copy" is the copy that excites a reader's interest, before the article proper begins.
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