English to French Bus/Financial Telecom(munications) T�l�vision

(à la toute fin)

Over the last seven years, the department’s (il s'agit d'un télédiffuseur) objectives have been mainly focused in three areas: ratings, revenues, and retention.
...
The focus on ratings was to draw more viewers to the channels.
The focus on revenues was to mitigate the loss of financing when a new regulatory framework was implemented in January of 1998.
The focus on retention was to demonstrate value to the company as a marketing and public relations tool.