Non-ProZ.com (asker) Oct 29, 2007:

Flying the flag for eco-tourism Thank you for all the translations suggesteg so far, and also for Siragui's note, which is very pertinent, and highlights the difficulty I have in translating this line. In light of the whole article, "flying the flag" is meant to include everyone: it is a statement about what the tour operator in question are doing, but also an invitation to potential clients, and a call to other agencies and tour operators not yet "acting responsibly" to follow suit.
In addition, it is supposed to be a slogan, hence a "snappy" translation has to be found. Though most of the suggested translations are very helpful in themselves, they do not easily lend themselves to making a punchy line, particularly in the imperative.
I'll be grateful for any further suggestions!

siragui Oct 29, 2007:

A general question: who's supposed to accomplish said act. In the original it's obviously the agency. But what happens when you turn this into an "impératif"? Is the client supposed to raise the flag? I don't think so. Maybe "Nous ...ons" ...