May 15, 2014 20:47
10 yrs ago
3 viewers *
English term

throat in high-energy, release occasions

English to Spanish Marketing Marketing
Un manual de la publicidad:

A beer Client wants to capture share of throat in high-energy, release occasions with a beer new to the United States, a xx% ABV lager with a portion that was aged in tequila barrels. Through this launch, they believe they can source volume from outside of beer, including wine and spirits (consumed as shots and simple mixed drinks).

Discussion

DLyons May 16, 2014:
@Mónica "Stockbesoffen" more likely :-)
DLyons May 16, 2014:
I think it's actually been written by a human (or more accurately, a marketing 'droid). "share of throat" is market share for an alcoholic beverage. "high-energy, release occasions" are when its consumers get pissed out of their minds and go wild. Now how to express that in Spanish!
Mónica Algazi May 16, 2014:
Sounds like it was originally written in German and machine translated. "Ausladung", perhaps?
lorenab23 May 15, 2014:
was this written by a native English speaker?

Proposed translations

+4
5 hrs
English term (edited): share of throat in high-energy, release occasions
Selected

la cuota de mercado entre los bebedores desinhibidos

It needs to be more market speak(easy).
Peer comment(s):

agree JohnMcDove : O "la tajada de mercado de los gañotes remojados y achispados"... (Tal vez demasiado coloquial, lo que sugiero...) Creo que "bebedores desinhibidos" y tu fraseo fluye bien.
3 hrs
Thanks John. Many possibilities here.
agree megane_wang : Good too.
6 hrs
Thanks Megane.
agree Beatriz Ramírez de Haro
7 hrs
Gracias Beatriz.
agree Mónica Algazi
10 hrs
Gracias Mónica.
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4 KudoZ points awarded for this answer. Comment: "Me encantó, gracias!!!"
11 hrs

cuota de mercado de bebedores por impulso

... with special thanks to DLyons for the translation into readable English :)
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12 hrs

cuota de mercado entre los bebedores habituales/hacer conocida

release occasions: definition number 6

to release:
6.
a. To issue for performance, sale, publication, or distribution.
b. To make known or available.

= hacer conocida . En realidad, 'crear situaciones para que esa cerveza sea conocida'
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