Glossary entry (derived from question below)
French term or phrase:
rupture
English translation:
radical change of direction
French term
rupture
"Développer l'amélioration continue mais aussi l'amélioration par rupture ou par innovation"
.......but also improvement through : change? breach ? rupture ?
je comprends le sens, mais je ne suis pas certaine du rendu en anglais.
merci
| 4 +4 | radical change of direction |
Philippa Smith
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| 3 +1 | through change in strategy |
Francois Boye
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| 4 | rupture |
Margarida Martins Costelha
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| 3 | Radical move |
Chakib Roula
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Nov 11, 2016 11:35: Philippa Smith Created KOG entry
Non-PRO (1): Yvonne Gallagher
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Proposed translations
29 years turning out perfect English
Native in: English (Variant: British) 
Works in: French to English, Spanish to English
radical change of direction
Par exemple, "...improvement based on a radical change of direction or on innovation."
Ou simplement "radical change" si tu préfères plus court.
| agree |
philgoddard
: "Breakthrough technology" is another possibility, depending on the context.
1 hr
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Ta Phil! Yes, that's a nice term, but possibly no good for norms...
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| agree |
Nikki Scott-Despaigne
3 hrs
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Thanks Nikki!
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| agree |
Victoria Britten
16 hrs
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Thanks Victoria!
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| agree |
Jennifer Norman
11 days
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Thanks Jennifer!
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United States
An economic geek with social skills
Native in: French
Works in: English to French, French to English, Spanish to English, and 1 more.
through change in strategy
Algeria
Shedding light out of words
Native in: Arabic 
, French
Works in: Arabic to French, Arabic to English, French to English, and 3 more.
Portugal
25 YEARS OF HAPPY CLIENTS
Native in: English (Variant: UK) , Portuguese (Variant: European/Portugal)
Works in: Portuguese to English, English to Portuguese, French to English, and 7 more.
rupture
| neutral |
Sheila Wilson
: But it's far less common and general in English than in French
39 mins
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That's true.
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| neutral |
Philippa Smith
: It's a common and specific term in marketing / Hi Margarida, about your answer - in the hope it would be constructive!/A common term in French not English!
1 hr
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Philippa, are you neutral about my answer or Sheila's comment? This question is about marketing.// Sure, no problem. But it sounds like a contradiction. You say it's a common term in marketing, this is a marketing text, but you don't agree?
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| neutral |
Chakib Roula
: Rupture in French and English are semantically slightly different
3 hrs
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Discussion