English to Portuguese Marketing Marketing General; Business

When manufacturer market goods under its own name that brand is known as Manufacturer Brand. Manufacturers opt this branding to attract existing loyal and satisfied customers by transferring their loyalty to manufacturer’s other products also. Marketing and distribution responsibility is carried by manufacturer. Mostly manufacturer brands are supported by huge advertising budgets. Brand identity is linked with manufacturer’s image. Manufacturers opt for this kind of brands when manufacturer has strong and positive image.

Customers usually believe that manufacturer brands are of better quality than retailer brands because of the low prices offered by retailer brands. Reason of high cost of manufacturer brand is due to cost incurred due to distribution channel. To fight with low price retailer brands many producer brands have launched low price alternatives.


O termo seria "marca fabricante"? Obrigada desde já.