Jan 22, 2004 17:15
20 yrs ago
2 viewers *
German term
sinnlich nachvollziehbar
German to English
Marketing
Advertising / Public Relations
"Für den Launch wurden 3 Werbespots entwickelt, die eine markenadäquate, sinnlich nachvollziehbare und attraktive Vermittlung der Produkteigenschaften zum Ziel haben."
This is from a marketing text describing an advertising campaign. At this late stage of the day, my brain can't quite cope with "sinnlich nachvollziehbar". Actually, I'm sorely tempted just to put "straightforward", but I suspect my customer (the author) would be rather disappointed ...
Any suggestions very much appreciated!
Ian
This is from a marketing text describing an advertising campaign. At this late stage of the day, my brain can't quite cope with "sinnlich nachvollziehbar". Actually, I'm sorely tempted just to put "straightforward", but I suspect my customer (the author) would be rather disappointed ...
Any suggestions very much appreciated!
Ian
Proposed translations
(English)
Change log
Dec 2, 2006 16:49: Steffen Walter changed "Field (specific)" from "(none)" to "Advertising / Public Relations"
Proposed translations
+1
53 mins
Selected
persuading / engaging the senses
Three commercials have been [were] developed for the launch in order to communicate the product qualities in a brand-adequate, attractive way that persuades [engages] the senses.
Peer comment(s):
agree |
Deborah Shannon
: 'engaging and convincing' would do the job but there's something about 'brand-adequate' I don't like
2 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thanks everyone for the wealth of ideas contributed here. In the end, I rewrote the sentence using Norbert's "engaging the senses". My sincere thanks to all who contributed."
+1
8 mins
logical
in the sense of : making sense / being able to understand s.th. with your "senses"
9 mins
comprehensible
could work
+3
19 mins
appealing to the senses
ich weiß, dass da das nachvollziehen nicht wirklich drin steckt, aber das scheint der autor zu meinen.
Peer comment(s):
agree |
Cilian O'Tuama
: thanks for the agree - I see we were both thinking along the same lines (so it must be wrong :-))
22 mins
|
agree |
Nancy Arrowsmith
5 hrs
|
agree |
Brandis (X)
14 hrs
|
+4
25 mins
with emotional appeal / emotionally appealing
if they mean 'sinnlich ansprechend'
not what the German says, but does the German really say anything?
(And now, to distract from my ignorance:) What kind of product are they launching?
not what the German says, but does the German really say anything?
(And now, to distract from my ignorance:) What kind of product are they launching?
Peer comment(s):
agree |
silvia glatzhofer
: rest assured the german doesn't mean too much. mind you, it's ad lingo
9 mins
|
agree |
Nancy Arrowsmith
5 hrs
|
agree |
Holly Hart
13 hrs
|
agree |
Harald Moelzer (medical-translator)
13 hrs
|
35 mins
self-reflective
Gives you a translation. I would however be tempted to rephrase the lot.
A Self-Reflective Presentation on Camara L. Jackson. Did You Know . The butterfly is the result of a much longer journey a journey ...
student.vwc.edu/~cljackson/presentation.ppt
--------------------------------------------------
Note added at 40 mins (2004-01-22 17:56:48 GMT)
--------------------------------------------------
... and interpretational character of the tourist landscape, enriched by its spectacular (theatrical) and specular (visual and self-reflective) properties. ...
convention.allacademic.com/aag2002/browse_abstract.html?conv_num=181
... this back to our education system, our self-reflective aspect needs to ... each subsystem may have its own characteristics, properties, relationships, requirements ...
www.nhpress.com/nge/lib/news/newsv3n1.html
A Self-Reflective Presentation on Camara L. Jackson. Did You Know . The butterfly is the result of a much longer journey a journey ...
student.vwc.edu/~cljackson/presentation.ppt
--------------------------------------------------
Note added at 40 mins (2004-01-22 17:56:48 GMT)
--------------------------------------------------
... and interpretational character of the tourist landscape, enriched by its spectacular (theatrical) and specular (visual and self-reflective) properties. ...
convention.allacademic.com/aag2002/browse_abstract.html?conv_num=181
... this back to our education system, our self-reflective aspect needs to ... each subsystem may have its own characteristics, properties, relationships, requirements ...
www.nhpress.com/nge/lib/news/newsv3n1.html
2 hrs
may be
For the launch, three individual ads were developed with the goal of conveying a brand-identifying, perceptive, and enticing message lauding the product's [unique] features
16 hrs
sensory stimulation
might fit
Discussion