Dec 11, 2001 23:59
22 yrs ago
1 viewer *
Italian term

sistemi di fidelizzazione

Italian to English Bus/Financial
Market supply
For certain type of products which Attinet offers to consumers, it places itself in a supply segment extremely verticalized, infacti, nothwithstanding the services offered to the users (an apparatus of vertical portals ? vortal ? containing mail box, trips, territorial information, innovative payment and sistemi di fidelizzazione e di pagamento innovativi, sms, eCommerce. I have never heard of this word anyone??

Proposed translations

15 mins
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Loyalty schemes

Such schemes are quite common in Europe. They offer incentives (in the form of discounts, special offers, gifts) to customers who regularly shop in a particular outlet or chain, or use a particular service. Most supermarkets in Britain run such schemes, as does "Esselunga" in Italy.

Ciao!
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4 KudoZ points awarded for this answer. Comment: "Grazie Hazel m'hai confermato quello che pensavo."
11 mins

loyalty schemes

The references below are the Italian and English version of the same site. Fidelizzazione is translated as loyalty. I think it means things such as rewarding good customers with discounts, etc. The above would be the normal English expression for this sort of thing.
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