Off topic: Salesman's Dictionary
Thread poster: Suzanne Ruhlmann
Suzanne Ruhlmann  Identity Verified
Local time: 20:36
English to French
Oct 9, 2004

The Dictionary: what hi-tech salespeople say and what they mean by it

New: Different color from previous design.

All new: Parts not interchangable with previous design.

Unmatched: Almost as good as the competition.

Designed simplicity: Manufacturer's cost cut to the bone.

Foolproof operation: No provision for adjustments.

Advanced design: The advertising agency doesn't understand it.

Field-tested: Manufacturer lacks test equipment.

High accuracy: Unit on which all parts fit.

Direct sales only: Factory had big argument with distributor.

Years of development: We finally got one that works.

Revolutionary: It's different from our competitors.

Breakthrough: We finally figured out a way to sell it.

Improved: Didn't work the first time.

Futuristic: No other reason why it looks the way it does.

Distinctive: A different shape and color than the others.

Re-designed: Previous faults corrected, we hope.

Hand-crafted: Assembly machines operated without gloves on.

Performance proven: Will operate through the warranty period.

Meets all standards: Ours, not yours.

Broadcast quality: Gives a picture and produces noise.

High reliability: We made it work long enough to ship it.

SMPTE bus compatible: When completed, will be shipped by Greyhound.

New generation: Old design failed, maybe this one will work.

MIL-SPEC components: We got a good deal at a government auction.

Customer service across the country: You can return it from most airports.

Unprecedented performance: Nothing we ever had before worked this way.

Built to precision tolerances: We finally got it to fit together.

Microprocessor controlled: Does things we can't explain.

Latest aerospace technology: One of our techs was laid off by Boeing.




[Edited at 2004-10-09 18:55]


Direct link Reply with quote
 


To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Fernanda Rocha[Call to this topic]

You can also contact site staff by submitting a support request »

Salesman's Dictionary

Advanced search






TM-Town
Manage your TMs and Terms ... and boost your translation business

Are you ready for something fresh in the industry? TM-Town is a unique new site for you -- the freelance translator -- to store, manage and share translation memories (TMs) and glossaries...and potentially meet new clients on the basis of your prior work.

More info »
WordFinder
The words you want Anywhere, Anytime

WordFinder is the market's fastest and easiest way of finding the right word, term, translation or synonym in one or more dictionaries. In our assortment you can choose among more than 120 dictionaries in 15 languages from leading publishers.

More info »



Forums
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search