English to German Marketing Idioms / Maxims / Sayings

Will professionalism and expertise be valued more, or will anyone be able to become an editor/designer/publisher?

Anyone already can, just by creating their own web sites. The tricky bit is being good at these roles, as this requires knowledge, experience, aptitude and a lot of hard work. Hopefully, rank amateurism masquerading as ability will continue to die out, being displaced by professionalism and expertise