This question was closed without grading. Reason: No acceptable answer
Jun 28, 2011 17:12
12 yrs ago
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Spanish term
Spain
Bilingual English and Spanish Translator
Native in: English 
, Spanish
Works in: Spanish to English, English to Spanish, English, and 1 more.
plays
Spanish to English
Marketing
Marketing / Market Research
Hi, I'd appreciate your help with this term.
Sorry if there isn't much context but they are short answers to a survey. The survey has been given to several marketing departments of a hardware and software company.
Context is:
"¿Cómo podemos mejorar las ofertas, las soluciones y los productos recomendados según las necesidades de los clientes para ayudarle a incrementar sus ventas/ingresos? (Opcional)
Con un alineamiento completo y unico de los plays y mensajes a traves de brands; un unico lenguaje, denominacion, un unico punto, por industria, de validacion del mensaje al ciente que debe ser eminentemente industrial."
Thanks :)
Sorry if there isn't much context but they are short answers to a survey. The survey has been given to several marketing departments of a hardware and software company.
Context is:
"¿Cómo podemos mejorar las ofertas, las soluciones y los productos recomendados según las necesidades de los clientes para ayudarle a incrementar sus ventas/ingresos? (Opcional)
Con un alineamiento completo y unico de los plays y mensajes a traves de brands; un unico lenguaje, denominacion, un unico punto, por industria, de validacion del mensaje al ciente que debe ser eminentemente industrial."
Thanks :)
Proposed translations
15 hrs
gambit
More classic offering.
The word "gambit" was originally applied to chess openings. The broader sense of "opening move meant to gain advantage" was first recorded in English in 1855. Nowadays "play" is used in adspeak for this kind of strategy.
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Note added at 15 hrs (2011-06-29 08:19:44 GMT)
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Another, perhaps broader option could be "strategies"...
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Note added at 15 hrs (2011-06-29 08:21:12 GMT)
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In fact, (although perhaps overused), "approaches" might work equally well...
The word "gambit" was originally applied to chess openings. The broader sense of "opening move meant to gain advantage" was first recorded in English in 1855. Nowadays "play" is used in adspeak for this kind of strategy.
--------------------------------------------------
Note added at 15 hrs (2011-06-29 08:19:44 GMT)
--------------------------------------------------
Another, perhaps broader option could be "strategies"...
--------------------------------------------------
Note added at 15 hrs (2011-06-29 08:21:12 GMT)
--------------------------------------------------
In fact, (although perhaps overused), "approaches" might work equally well...
Discussion