Точка с обратен бал на оценяване (с обратна скала, по обратната скала).

There used to a rule-of-thumb in scale development that indicated it was appropriate and even preferable to have reverse-coded items in most summated measures. This was taught because there was concern that in scales with lots of items, respondents might lose motivation as they read many items that seem to be very similar and, consequently, zip through the items checking off a certain level of response. To minimize the problems of inattention and acquiescence, the suggestion was that some items should be included in scales that were stated in the opposite direction.
http://scaleresearch.siu.edu/petpeeve5.html