Jan 29, 2021 20:33
3 yrs ago
23 viewers *
English term
online copy
English to Russian
Marketing
Marketing
Доброго времени суток.
If, like Acme, Native told the story themselves, it would go something like this:
Amy H. had breast cancer in her family and was trying to reduce the risk associated with conventional deodorants. Every natural solution she tried either left her with chemical burns or didn’t hold up in the humid weather of the South. Native saved the day!
Carolyn D. borrowed her granddaughter’s bar of Native and was truly amazed that after seventy-seven years of trying different brands, she no longer had odor after biking or paddleboarding.
Either one of those statements could be transformed into a value story. Add a little more emotion, build out the normal, and with some tweaking and work, we could turn that into a great video ad, some ***online copy***, or even a dramatic poster or billboard. But even with those adjustments, we wouldn’t be tapping into the critical leverage point that a customer story has and a value story lacks: inherent credibility.
Спасибо.
If, like Acme, Native told the story themselves, it would go something like this:
Amy H. had breast cancer in her family and was trying to reduce the risk associated with conventional deodorants. Every natural solution she tried either left her with chemical burns or didn’t hold up in the humid weather of the South. Native saved the day!
Carolyn D. borrowed her granddaughter’s bar of Native and was truly amazed that after seventy-seven years of trying different brands, she no longer had odor after biking or paddleboarding.
Either one of those statements could be transformed into a value story. Add a little more emotion, build out the normal, and with some tweaking and work, we could turn that into a great video ad, some ***online copy***, or even a dramatic poster or billboard. But even with those adjustments, we wouldn’t be tapping into the critical leverage point that a customer story has and a value story lacks: inherent credibility.
Спасибо.
Proposed translations
(Russian)
4 | текстовая реклама в интернете | Tretyak |
4 | онлайн-реклама | Irina Kuzminskaya |
Proposed translations
19 hrs
Selected
текстовая реклама в интернете
Copy is written material, in contrast to photographs or other elements of layout, in contents such as magazines, advertising, and books.
https://en.wikipedia.org/wiki/Copy_(written)
Именно текстовая реклама, тут ведь продолжается ряд: рекламный видеоролик, текстовая реклама в интернете или эффектный постер/билборд.
https://en.wikipedia.org/wiki/Copy_(written)
Именно текстовая реклама, тут ведь продолжается ряд: рекламный видеоролик, текстовая реклама в интернете или эффектный постер/билборд.
4 KudoZ points awarded for this answer.
Comment: "Большое спасибо всем.
Спасибо, Tretyak."
15 mins
онлайн-реклама
рекламный видео-ролик для Интернета
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