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griffie van de rechtbank te Nieuw Zeeland
difference between maatschappelijke zetel and administratieve zetel
Apr 15, 2007 15:13
17 yrs ago
13 viewers *
Dutch term

gunfactor

Dutch to English Bus/Financial Business/Commerce (general) job description jargon
As in: "Ziet kansen en is alert, verlegt grenzen, heeft hoge gunfactor en denkt in win-win situaties."

I've never come across this expression before and can't find it in any dictionary. Any ideas?
Proposed translations (English)
4 +1 customer willingness to award the order
3 is willing to share success
3 drive / motivation
References
refs

Discussion

Michael Beijer Apr 6:
altijd leuk, deze term zie ook mijn: https://beijerterm.com/gunfactor
Suzan Hamer (asker) Apr 6:
16 years later. Just happened to see this link... Hoe zeg je “gunfactor” in het Engels?
mrt 5, 2019 door Heddwen

“Gunfactor” is een marketingjargonterm die steeds vaker gebruikt wordt. Nederlanders weten vaak niet precies wat ze ermee bedoelen en vertalers weten vaak niet hoe ze het moeten vertalen. Hieronder mijn poging om de juiste betekenis te vinden én de juiste vertaling.

Betekenis 1: als een bedrijf de gunfactor heeft
Als een bedrijf de “gunfactor” heeft, dan willen mensen de producten kopen omdat ze het dat bedrijf gunnen; omdat ze het bedrijf sympathiek vinden, omdat ze het leuk vinden dat het bedrijf uit dezelfde regio komt, en/of meer van dat soort redenen.
Een goede vertaling is in dit geval “customer goodwill“; de positieve manier waarop klanten over een bedrijf denken, en hoe trouw ze aan een bedrijf zijn. Als je als bedrijf veel “customer goodwill” hebt, dan blijven ze je trouw ook als je er een potje van maakt.

Betekenis 2: als een mens de gunfactor heeft
Als je als mens een gunfactor hebt, dan vinden anderen je sympathiek en gunnen je wat. Het is een handige karaktereigenschap om te hebben als je bijvoorbeeld verkoper bent. Er is zelfs een heel boek over geschreven!...

https://hoezegjeinhetengels.nl/gunfactor/
vic voskuil Apr 15, 2007:
Your own "customer goodwill" would get my agree here :)
Suzan Hamer (asker) Apr 15, 2007:
Forgot to ask: what did you come up with after reading the link you gave?
Suzan Hamer (asker) Apr 15, 2007:
I couldn't agree with you more. However, after reading the link you gave and others several times, I still came up blank... Rather than spend anymore time trying to reinvent the wheel, I thought I'd come here to ask if perhaps someone else already knows what I don't know and can't think of. I thought that is what KudoZ is for--to help out when one is blocked. However I see from the responses below that this term must not be commonly used or understood.
writeaway Apr 15, 2007:
very often one has to read the NL context and then come up with the English by oneself. Kant en klaar" translations aren't always available or the ones there aren't really good.
Suzan Hamer (asker) Apr 15, 2007:
Yes, you're right; I know it does. I googled before asking my question, but none of the entries provided an English translation, which is what I need. I ask questions here only when I've researched all I can and am stumped. Even with the link you provided (and which I'd already seen), I'm still not able to think of any good translation for "gunfactor."
writeaway Apr 15, 2007:
Googling does help: http://www.marktleiderschap.nl/nieuws.php/bericht/34

Proposed translations

+1
3 hrs
Selected

customer willingness to award the order

You may have to play around with this phrase to suit your text, but I believe this is what it boils down to.

www.saleslinks.nl/vko-crm/index.php?id=34&bericht=187

Verkopen is zorgen dat klant je de opdracht `gunt`
29-11-2006 | 12:18 Een klant koopt niet zomaar een product na een leuk verkooppraatje. Hij moet genegen zijn om je product te kopen, oftewel in verkooptermen: de klant `gunt` je de koop. Dat gunnen gaat niet zomaar en psychologie speelt er een grote rol bij. Accountmanager Sharief Niamut meent dat verkopen pure psychologie is en dat zijn gunfactor vooral zit in het feit dat hij zichzelf is en daardoor vertrouwen wekt.

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Note added at 3 hrs (2007-04-15 18:20:38 GMT)
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Actually, found many more hits, it is a standard phrase in Dutch marketing speak.

CRM Industrie, Handel en Bouw - Artikelen over relatiebeheer voor .... Al hebt u nog zulke goede mensen in de buitendienst, ze zorgen voor meer omzet ... met uw klant is een belangrijke reden waarom hij de opdracht aan u gunt! ...
www.crm-marketing-centre.nl/index.asp?RubriekId=3010
http://www.crm-marketing-centre.nl/index.asp?RubriekId=3010
De Koopkracht van uw Klant De Koopkracht van uw Klant De ...
verkopen. verkopen. verkopen. verkopen ? Koopprocessen gaan over het gunnen en winnen van de order. Een klant gunt u de order als hij zeker is van de ...

www.winbusiness.nl/a40cd_c/Koopkracht.pdf

http://www.winbusiness.nl/a40cd_c/Koopkracht.pdf
Verkoper
Verkoper: Ik ga niet proberen u iets te verkopen. Klant: Waarom niet? ... als je wilt dat de klant de opdracht aan jou gunt en niet aan een verkoper met een ...

www.carrieretijger.nl/beroep/economie-management/commerciee...


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Note added at 14 hrs (2007-04-16 05:27:49 GMT)
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I definitely think you are getting closer, Suzanne, and I am glad to be able to help somewhat, but "customer goodwill" consist of positive attitudes and feelings. There are many Google hits as to what this consists of and may not imply making the sale.

Customer Goodwill Case StudyPromotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople. This study, completed by Baylor ...
www.web-magnets.com/casestudy-goodwill.html - 18k - Cached - Similar pages - Note this

DreamWorks library is sold by Paramount - Business ...Italy's government awarded the sale of bankrupt low-cost carrier Volare Group to state-controlled Alitalia, the country's largest airline, after a failed ...
www.iht.com/articles/2006/03/17/business/ibrief.php

Healthy Forest : An Initiative for Wildfire Prevention and ...After considering the stay requests, BLM awarded the sale to Superior Lumber Company in 2001. The contract called for the work to be performed over a ...
www.whitehouse.gov/infocus/healthyforests/sect6.html - 28k - Cached - Similar pages - Note this

But I also don't feel that good about being awarded the sale, although it is used to be sure, but really for big sales involving contracts.

Perhaps 'customer inclination to buy':
60 Ways to Increase Your Mail Order Catalog Salesfuture reference, such information also increases customer confidence in your company which correspondingly increases the customer's inclination to buy from ...
ezinearticles.com/?60-Ways-to-Increase-Your-Mail-Order-Catalog-Sales&id=3389 - 45k - Cached - Similar pages - Note this

[PDF] 2007 World Insurance ReportFile Format: PDF/Adobe Acrobat - View as HTML
turn customer’s inclination to buy multiple products into an actual. purchase. For insurers to succeed in cross-selling, they must understand how to ...
www.efma.com/wir07/pdf/WIR_Roadshow_London.pdf

The psychology of closingWhen you have made your customer inclined to buy and then have supported his inclination to buy by logical arguments that enable him to see that he needs ...
www.bizcommunity.com/Article/196/20/2989.html


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Note added at 1 day46 mins (2007-04-16 16:00:14 GMT) Post-grading
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Thanks for the points, but I just thought it was an interesting question to help solve. Did you see my note about 'customer’s inclination to buy'? Anyway, I think your solution covers it. I feel bad about Alexander, but I now don't feel good about making an entry into the glossary as I am not sure what to put.
Note from asker:
Thanks, Marijke. Your answer has helped me a lot. Still don't know exactly my final phrase, but feel like I'm getting closer to it.
Goodwill. I think THAT's finally the concept I was trying to get, "customer goodwill".
Thanks again, Marijke. I'm not entirely happy with "goodwill" either. I think I'm going to set this all to simmer on the back burner while I finish the assignment and then see what, if anything, bubbles up.
I'll admit it doesn't seem to have much to do with the dictionary definition of "gunnen, " but in this context at least, I would write: "Enthusiasm, zeal, willingness, readiness, eagerness." Future glossary users will have to see if it would be the same in their context.
Peer comment(s):
agree Dennis Seine
5 hrs
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "What a weird situation. It came to me eventually that probably what fits best in this context is "enthusiasm" or "zeal", so I decided to use "enthusiastic." The funny thing is this is quite close to the answer given by Alexander Schleber, so I would like to award him points also, but the reality is that it was your links and comments that got me thinking in the direction that brought me to a satisfying (to me at least) result. So--even though your answer is "wrong," your comments were most helpful."
43 mins

is willing to share success

I think this might actually fit the bill here. Certainly as I don't think you will find a one-to-one translation will work.


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Note added at 44 mins (2007-04-15 15:57:55 GMT)
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you could put in terms of 'willing to share success, ideas, concepts..'
Peer comment(s):
neutral Antoinette Verburg : M.i. is het andersom: het gaat er niet om dat deze persoon anderen veel (succes, etc.) gunt, maar dat anderen deze persoon veel (opdrachten) gunnen. Zie bijv. hier: http://www.presentpresents.com/inhoud/Schatkamer-de_offertef...
28 mins
Something went wrong...
1 hr

drive / motivation

The only thing that comes to mind is the American expression " jumps at the gun" => i.e. get out of the starting blocks quickly to get a head start in the race.

Summer the is trying to use a chique word; I would change the sentence around in either use drive, motivation or self-motivation as a workaround.

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Note added at 1 day1 hr (2007-04-16 16:38:37 GMT) Post-grading
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No problem with points - I have more than enough!
Just as long as the gloos is right!
Note from asker:
Alexander, see my note to Marijke. If I could I would award you points because your answer is actually closest to what I needed in this situation. However, it was Marijke's answer that got me to where I wanted to be.
Something went wrong...

Reference comments

4248 days
Reference:

refs

JurLex:

gunfactor =
customer credibility

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Note added at 4248 days (2018-12-02 14:19:56 GMT) Post-grading
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Mensen met gunfactor:
- weten welke klanten bij hen passen
- zijn vriendelijk tegen iedereen, zonder vooropgezet plan
- gaan uit van klantbelang, maar vergeten zichzelf nooit
- realiseren zich dat succes een gevolg is en niet een doel
- willen hun kennis en kwaliteiten delen
- veranderen hun houding niet, ongeacht of ze een klant 'scoren' of nie

(found online somewhere)

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Note added at 4248 days (2018-12-02 14:22:14 GMT) Post-grading
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‘En allemaal krijgen ze te maken met de gunfactor, de allesbeslissende factor die bepaalt of je verkoopinspanning succesvol is of niet.

[…]

Hoe herken je voor een commerciële positie kandidaten met een hoge gunfactor? En hoe kun je jouw gunfactor of de gunfactor van de mensen in je team verhogen?’

‘Verhoog je Gunfactor - In 7 stappen naar zakelijk succes’, by Michiel Cobben

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Note added at 6201 days (2024-04-06 22:34:02 GMT) Post-grading
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see also: https://beijerterm.com/gunfactor
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