English to Chinese Tech/Engineering IT (Information Technology) brand awareness

3. Live your story
In order to tell better stories, brands must actually be better stories. Our brave new media world hasn't just put audiences in charge; it has also given them the tools to instantly peel back the curtain on marketing campaigns and look at the substance behind them.
This means that standing for larger truths and empowering audiences to see themselves as heroes can lead to much higher expectations, which, of course, comes with risk. Imagine the anger, disappointment and social-media buzz that would erupt if Dove followed up their Real Beauty story with a hyper-sexual campaign that reinforced the beauty myth.