cost-per-click

French translation: Coût par clic

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:cost-per-click
French translation:Coût par clic
Entered by: Sandra Iribarne

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14:55 Apr 4, 2020
English to French translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Coût par clic
Definition:
C'est le montant payé par un annonceur à un moteur de recherche ou un éditeur de site pour un clic amenant un visiteur depuis le lien d'une publicité (texte, image, vidéo…) vers le site de l'annonceur.
Selected response from:

Sandra Iribarne
France
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4 KudoZ points were awarded for this answer



Summary of translations provided
4 +4Coût par clic
Sandra Iribarne


  

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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
Coût par clic


Definition from Wikipedia:
C'est le montant payé par un annonceur à un moteur de recherche ou un éditeur de site pour un clic amenant un visiteur depuis le lien d'une publicité (texte, image, vidéo…) vers le site de l'annonceur.

Example sentence(s):
  • Le coût par clic moyen (CPC moy.) est calculé en divisant le coût total de vos clics par le nombre total de clics. - google  
Sandra Iribarne
France
Local time: 21:26
Native speaker of: Native in FrenchFrench
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nathalie SERIEYS
13 hrs

Yes  Hugues Roumier
18 hrs

Yes  Clem Deviers
1 day 1 min

Yes  Christine Cramay-Valentini
2 days 23 hrs
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