English term
H&A Study
**Based on US market H&A Study
Jun 24, 2011 09:40: Bérangère Chevallier changed "Field (specific)" from "Cosmetics, Beauty" to "Marketing"
Jun 24, 2011 09:40: Bérangère Chevallier changed "Field (specific)" from "Cosmetics, Beauty" to "Marketing"
Discussion
Alison and Didier: This makes sense to me, thank you so much Alison for the detailed answer.
Thank you all for your help! :-)
e.g. http://www.marketreaderpro.com/Market_Research_Data_Collecti...
Also known as U&A - usage and attitude
A Usage and Attitude (U&A) survey, also known as Knowledge, Attitudes and Practices (KAP) or Habits and Attitudes (H&A), will answer most of these questions and will enable you better understand your customers and those of your competitors.
http://www.researchsolutionsafrica.com/index.php?option=com_...
Les études d'U&A (Usages et Attitudes)
http://www.aunege.org/modules/M1/MarFonPda/co/L2_3_2_etudes_...
Hill and Associates: http://www.hill-assoc.com/web/Portal?xml=home&lang=en