Jun 23, 2011 06:57
13 yrs ago
1 viewer *
English term

H&A Study

English to French Marketing Marketing Hair products
3 in 5 women regularly use styling products but only 8% of women stated that styling is something they enjoy.**

**Based on US market H&A Study
Change log

Jun 24, 2011 09:40: Bérangère Chevallier changed "Field (specific)" from "Cosmetics, Beauty" to "Marketing"

Discussion

Bérangère Chevallier (asker) Jun 24, 2011:
Marta and Didier: I wouldn't go for the name of the company as in their webpage, it says "is one of the world's leading independent security and risk management consultancy firms. "
Alison and Didier: This makes sense to me, thank you so much Alison for the detailed answer.

Thank you all for your help! :-)
Didier Fourcot Jun 23, 2011:
Already seen also I have already found "Habits and Attitudes" in other translated documents, but apparently Hill and Associates is also a large provider of studies per Google search (or they are well indexed by this engine?), so I am in doubt
Alison MacG Jun 23, 2011:
Perhaps habits and attitude study
e.g. http://www.marketreaderpro.com/Market_Research_Data_Collecti...

Also known as U&A - usage and attitude
A Usage and Attitude (U&A) survey, also known as Knowledge, Attitudes and Practices (KAP) or Habits and Attitudes (H&A), will answer most of these questions and will enable you better understand your customers and those of your competitors.
http://www.researchsolutionsafrica.com/index.php?option=com_...

Les études d'U&A (Usages et Attitudes)
http://www.aunege.org/modules/M1/MarFonPda/co/L2_3_2_etudes_...

Marta de Gracia Hernández (X) Jun 23, 2011:
Hill and Associates Bonjour! J'ai juste trouvé une entreprise qui pourrait correspondre:
Hill and Associates: http://www.hill-assoc.com/web/Portal?xml=home&lang=en
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