English to German Marketing Marketing / Market Research

Es geht um Marketingunterlagen eines Earned Media-Systems mit Big Data. Ich verstehe nicht ganz, was "Top tier outlet" im folgenden Satz bedeutet:

You need something you can use to accurately measure the value of the coverage your campaigns generate. Only then can you build a content strategy that leverages the best combination of earned media tactics to generate maximum results.

“Getting into a ***top tier outlet*** is great. But what does that mean for the business?” asks YYY from XXX. “That’s a question that’s getting asked more and more.”

Now, the latest tools and technology can help you answer that question using recognised business metrics.

Danke für die Hilfe!