English to Japanese Marketing Marketing corporate social responsibility

I am now working on translating an English article, where an independent CSR report evaluation organization presents their views on the CSR report by a certain company in Japan.

There, as one of assessment points for CSR reports, the organization talks about "responsible advertising/marketing to children."

And there is an criterion: �gprohibits embedded toys.�h

Can anybody tell me any established Japanese term for "embedded toys"? Thanks in advance!

Michael