English to Russian Marketing Management

Another reason for KM project failure is functional isolation in organizations. Dos І. suggested that BPM is a solution for functional isolation because it approaches organizational processes from an end-to-end perspective . For instance, if the sales and accounting departments do not share information and knowledge and run their processes separately, it creates a bad experience for the customer. On the other hand, if both departments work together in collaboration and communication and implement end-to-end business processes a great customer service experience can be achieved.