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negotiating profitable business

Spanish translation: gestionando un negocio rentable

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:negotiating profitable business
Spanish translation:gestionando un negocio rentable
Entered by: Edier Quintana

16:49 Apr 18, 2021
English to Spanish translations [PRO]
Marketing - Marketing / Market Research / Effective selling
English term or phrase: negotiating profitable business
Marketing, selling techniques, selling foundation.
Edier Quintana
Cuba
Local time: 09:54
gestionando un negocio rentable
Explanation:
Una opción.
Selected response from:

Liliana Garfunkel
Argentina
Local time: 10:54
Grading comment
Gracias, Liliana
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1Venta colaborativa
Daniel Delgado
3gestionando un negocio rentable
Liliana Garfunkel


Discussion entries: 2





  

Answers


3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
gestionando un negocio rentable


Explanation:
Una opción.

Liliana Garfunkel
Argentina
Local time: 10:54
Native speaker of: Spanish
PRO pts in category: 4
Grading comment
Gracias, Liliana
Login to enter a peer comment (or grade)

1 day 3 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Venta colaborativa


Explanation:
"Negotiating Profitable Business" es una frase que se está utilizando bastante en el ambiente de ventas, y especialmente por consultores que venden capacitación en estrategias de venta, o cursos online, etc., por lo que he visto.

Tienen en común esto:
El problema: los compradores cada vez más piden descuentos (y crecientes) para seguir comprando a determinada empresa.
La solución: la técnica "Negotiating profitable business (agreements)". Se basa en cambiar la estrategia de venta a una negociación colaborativa de beneficio mutuo (win-win), por parte del vendedor (la "negociación de Harvard"). Ventaja: se evita otorgar descuentos (y disminuir los beneficios), se consolida la relación con el comprador luego de encontrar otras formas de beneficiarlo más allá de los descuentos, etc.


En español sólo encontré un sitio con una traducción bastante literal:
www.camaraburgos.com
Curso: Negociacion de ventas rentables 8 hs - 2006
https://docplayer.es/39452942-Arranca-la-v-feria-mujer-empre...

En cambio, se usa bastante en español la estrategia de "venta colaborativa", que es lo mismo que "Negotiating profitable business" pero sin un nombre rimbombante.

Una página:
https://www.ventasdealtooctanaje.com/blog/sabe-su-equipo-de-...
"...hemos desarrollado una formación para empresas sobre saber vender el precio y las condiciones. Se centra en la negociación de Venta de Colaboración, y utiliza principios de Venta consultiva bastante eficaces que ayudan a los vendedores a negociar y cerrar negocios de manera más rentables.
¿Por qué cree que su equipo de ventas actualmente está haciendo demasiados descuentos?"


Daniel Delgado
Argentina
Local time: 10:54
Native speaker of: Spanish
PRO pts in category: 48
Notes to answerer
Asker: Muchísimas gracias por la buenísima explicación.


Peer comments on this answer (and responses from the answerer)
agree  Beatriz Ramírez de Haro: Buena explicación, saludos Daniel.
59 mins
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