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shift the focus from fulfillment to delivering superior purchasing experiences

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14:30 May 2, 2008
English to Spanish translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: shift the focus from fulfillment to delivering superior purchasing experiences
Purely enabling sales transactions fuels commoditization by replacing personal sales with faceless order-taking and a focus on price. Banks must shift the focus from fulfillment to delivering superior purchasing experiences.


Gracias de antemano!!
Raquel Gil Martínez
Local time: 11:36
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Summary of answers provided
4 +1deberán cambiar su enfoque y pasar del cumplimiento de objetivos a proporcionar experiencias de com
Margarita Ezquerra (Smart Translators, S.L.)
4reemplazar una estrategia orientada a la satisfacción personal por otra que proporcione mayor cantidMartaHS
4trasladar el enfoque de cumplir a brindar al cliente una experiencia de compra satisfactoria
Elizabeth Medina
4cambiar el enfoque y pasar del cumplimiento a la entrega de experiencias de compra en un nivel ....
Sergio Soliz
4cambiar la estrategia de cumplir ojetivos por la de experiencias de compra superiores
Nancy Cortell
4cambiar su estrategia de cumplimiento de objetivos a la de ofrecer experiencia de compra superiores.
Maria Sanchez


  

Answers


28 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
cambiar su estrategia de cumplimiento de objetivos a la de ofrecer experiencia de compra superiores.


Explanation:
Si se supone que es lo que ofrece el banco, esto puede ser de ayuda (espero).
Suerte.

Maria Sanchez
Spain
Local time: 10:36
Specializes in field
Native speaker of: Native in SpanishSpanish
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31 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
cambiar la estrategia de cumplir ojetivos por la de experiencias de compra superiores


Explanation:
cambiar algo por algo

Nancy Cortell
Argentina
Local time: 06:36
Specializes in field
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
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29 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
cambiar el enfoque y pasar del cumplimiento a la entrega de experiencias de compra en un nivel ....


Explanation:
Hola. La frase completa (no me cupo en la parte de arriba) es la siguiente "Los bancos deben cambiar el enfoque y pasar del cumplimiento a la entrega de experiencias de compra en un nivel superior". Espero que sirva

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Note added at 40 minutos (2008-05-02 15:10:46 GMT)
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Quizás sería aún más claro decir: "Los bancos deben cambiar el enfoque y pasar del cumplimiento de objetivos a la entrega de experiencias de compra en un nivel superior".

Sergio Soliz
Local time: 04:36
Native speaker of: Native in SpanishSpanish
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47 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
trasladar el enfoque de cumplir a brindar al cliente una experiencia de compra satisfactoria


Explanation:
Otra opción.

Elizabeth Medina
Local time: 06:36
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
deberán cambiar su enfoque y pasar del cumplimiento de objetivos a proporcionar experiencias de com


Explanation:
deberán cambiar su enfoque y pasar del cumplimiento de objetivos a proporcionar experiencias de compras superiores


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Margarita Ezquerra (Smart Translators, S.L.)
Spain
Local time: 11:36
Native speaker of: Native in SpanishSpanish
PRO pts in category: 396

Peer comments on this answer (and responses from the answerer)
agree  Egmont
6 mins
  -> Gracias AVRVM
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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
reemplazar una estrategia orientada a la satisfacción personal por otra que proporcione mayor cantid


Explanation:
.
'Los bancos deben reemplazar estrategias orientadas a las satisfacciones personales por otra que agilice o proporcione mayores ventas'

The clue is in the meaning of the word 'commoditization'.
See below for a definition of this term.

Mucha suerte




--------------------------------------------------
Note added at 30 mins (2008-05-02 14:34:25 GMT)
--------------------------------------------------

Commoditization (a neologism, early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers. It is the movement of a market from differentiated to undifferentiated price competition and from monopolistic to perfect competition.
[edit].ee also
http://en.wikipedia.org/wiki/Commoditization

Example sentence(s):
Commoditization (a neologism, early 1990s, origins Business theory) is the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or



MartaHS
United States
Local time: 02:36
Specializes in field
Native speaker of: Spanish
PRO pts in category: 72
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