Glossary entry

French term or phrase:

Concurrents achamés, dynamiques d\'innovation perpeétuelle, évolution des ré....

English translation:

fierce competition, constant and dynamic innovation

Added to glossary by DPolice
Jan 28, 2002 06:20
23 yrs ago
1 viewer *
French term

Concurrents achamés, dynamiques d\'innovation perpeétuelle, évolution des ré....

French to English Marketing
Le secteur dans lequel vous évoluez est plus qu'attirant. Concurrents achamés, dynamiques d'innovation perpeétuelle, évolution des références, des attentes etdes comportements du consommateur, marché et segments en pleine mutation...

Marketing jargon. Could do with help on this mktg jargon. Not come up with anything enthusuastic myself, especially 'évolution des réferences...'

Proposed translations

+4
20 mins
Selected

fierce competition, constant and dynamic innovation

new products

Just a suggestion
Peer comment(s):

agree Meri Buettner : though I'm wondering about "dynamic" (singular adj.) rather than "the dynamics of innovation" (development)DEF (Termium):set of forces or competences inside an organization which leads to success when interacting to work towards the achievement of a goal.
2 hrs
agree Yolanda Broad : "dynamic innovation" is correct (it's an adj.,
8 hrs
agree Lucien Marcelet
9 hrs
agree & Associates (X)
12 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks"
19 mins

Tough (or fierce), dynamic, perpetually innovating competitors... (cont'd below).

Tough (or fierce), dynamic, perpetually innovating competitors, changing references, consumer expectations and behaviour, constantly changing market and segments...

reference is a retail/wholesale distribution term meaning an item in the wholesaler's catalogue and on the other side of the transaction an item in a purchasing agent's approved product catalogue.
Peer comment(s):

neutral Meri Buettner : market evolution = evolution des références
2 hrs
Something went wrong...
10 hrs

Try " evolving benchmarks" for "évolution des références"

Hi, your marketing text refers to evolving benchmarks which consumers face when making product or service provider choices. Hope this is helpfull.
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