Glossary entry

German term or phrase:

Vorfeldakquisitionen

English translation:

advance acquisition

Added to glossary by Bernhard Sulzer
Feb 9, 2007 21:57
17 yrs ago
German term

Vorfeldakquisitionen

German to English Marketing Business/Commerce (general) customer relationship management
The activities involved in customer relationship management are given as:
• Ausarbeitung von Regionalstrategien
• Festlegen von Bereichs- und Regionalverantwortlichkeiten
• Festlegen des Produktportfolios für Regionen und Bereiche
• Planen von Kundentagungen und Messeauftritte
• Planung von **Vorfeldakquisitionen** in neuen Bereichen
• Festlegen von Werbebudgets und öffentliches Auftreten
Proposed translations (English)
3 +2 advance acquisition
4 bridgehead acquisitions

Proposed translations

+2
57 mins
Selected

advance acquisition

as in: a proactive activity to determine important business factors relating to the clients.

http://www.gayer-consult.com/en/business_initiation.php
advance acquisition/Vorfeld-Akquisition

http://foia.state.gov/masterdocs/06fah02/COR0320.pdf
advance acquisition


http://www.stepstone.de/offers/offer_detail.cfm?click=yes&ls...
proaktive Vorfeldakquisition zur Ermittlung der kaufentscheidenden Faktoren bei den in der Geschäftsplanung festgelegten Kundengruppen (Kunden- und Projektentwicklung)
Peer comment(s):

agree BrigitteHilgner : That's the term I am familiar with, too. Have a nice weekend!
8 hrs
danke, Brigitte, ebenfalls schönes Wochenende!
agree Nicole Schnell
8 hrs
danke, Nicole!
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4 KudoZ points awarded for this answer. Comment: "Thanks to all for your help"
46 mins

bridgehead acquisitions

I think that this will convey what is meant.

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Note added at 1 hr (2007-02-09 23:50:10 GMT)
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On further thought - beachhead acquisitions would be better.
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