Mar 4, 2013 21:23
11 yrs ago
German term

Überdruck mit Raster, Auto schwarz und drei Farben

German to English Art/Literary Printing & Publishing litho/offset printing
Hi

this German phrase appears in correspondence from a publisher to an artist in the 1920s - it's an outline of the printing processes used for a periodical (specifically the cover of a magazine). I'm actually translating the piece from Portuguese and don't know German very well (at all!) but as the original reference is there, I thought it would be useful to confirm the translation against the source. I'm a bit stuck as to how to translate the Auto schwarz part in particular - I have 'overprint' for 'überdruck' and believe that 'Raster' in this context may be halftone (confirmation appreciated). And drei Farben is three-colour or tricolour. But how to put it all together, and what exactly does the 'Auto' refer to?

The phrase appears in the following description: "Zinko mit Raster, Zinko schwarz und 3 Farben, Überdruck mit Raster, Auto schwarz und drei Farben"

all suggestions appreciated, in English please.

Discussion

Lucy Phillips (asker) Mar 6, 2013:
useful reference for anyone wanting more print specific terms - a German/English dictionary of Advertising, Media and Marketing: http://tinyurl.com/boky9as
Lucy Phillips (asker) Mar 6, 2013:
In the end, the client actually removed this particular phrase from the text, so I didn't need to translate it. Thank you all for your help though, and I will leave the question open for a while in case any more answers or information are suggested.
freekfluweel Mar 5, 2013:
improved technique? Could be that at first only the 3 colors (CMY) were being used, also to get black. However to get those 3 seperate layers aligned/overlapping (with marks) is not that easy, and a lot of prints with blurry outlines were no exception.

If you screw up the final layer (BLACK) then all is lost, with only the 3 colors the print might have come out not that pitch black where it was supposed to, but you wouldn't wind up with a completely useless print.

Perhaps, with the improved alignment technique, the extra black layer would advertise the print shop to deliver high-end quality prints...
Lucy Phillips (asker) Mar 5, 2013:
yes, I also wondered about CMYK here. To add more context, a distinction is made between the processes described here, and the later use of 'offset schwarz' etc.
freekfluweel Mar 5, 2013:
on second thought/come to think of it: In stead of using the three (CMY) colors to obtain "black" it was cheaper/also better quality to do an extra layer of pure black (ink) as the last to be printed layer in the printing process...

(auto could also stand for: autonomous)

--> halftone trichromatic overprint with complementary black
freekfluweel Mar 5, 2013:
halftone overprint using the CMYK color model Before laserjet-printing took over, the general way of off-set printing consisted out of printing in (3) layers:

C=cyan, M=magenta, Y=yellow, (K=key/black)

With the differences in density/tone of halftone sheets, all colors of the rainbow could be made with the 3 (CMY) colors (trichromatic). The color black could be made by mixing CMY-colors by setting the 3 halftone sheets in density to the max. Black could also be added in the process as a "seperate color".

For those who used to work with rub-on transfer sheets (Letraset/Alfac/Mecanorma) might still remember those sheets with all the tiny little dots in various densities.

Why it says here: black with 3 colors... ???

(also known as: 4-color off-set printing)
Lucy Phillips (asker) Mar 4, 2013:
okay, so now I'm thinking Auto is short for Auto-lithograph. Does this make sense to someone with print knowledge? I'm also wondering about the black and three-colour/tricolour/trichromatic process, and how best to put this in English for printing at this time.
Lucy Phillips (asker) Mar 4, 2013:
correction looking at this again - I'm thinking that the Überdruck mit raster (halftone overprint?) and the 'Auto schwarz und drei Farben' are two separate processes. But what is the Auto?

Proposed translations

+2
2 hrs

Overprint using halftone screen, half-tone engraving black and three colors

Declined

Low CL because this is not really my field !
Here's what I found by googling:


Überdruck= overprint
overprint:
To print one process color over another color, thus producing a third color.
http://www.tcg.org/advertise/at/terminology.cfm

Raster= halftone (or half-tone) screen
http://tiny.cc/i5yftw

Halftone Screen: A deterministic pattern of dots of different sizes used to represent tonal densities in an image.

Auto: short for “Autotypie”
English: half-tone engraving
http://photobibliothek.ch/seite006b.html

Zinko: short for “Zinkätzung
http://www.phila-lexikon.de/phila_z.html

English= zinc etching
http://tiny.cc/7gyftw


Note from asker:
thanks for your help, Johanna - the client actually removed this particular phrase (at least the Auto Schwarz bit). So I didn't pursue the term any further. Your links were useful though, so thank you. I've posted another link to a useful dictionary above.
Peer comment(s):

agree anasta12
9 hrs
agree Lancashireman : Thank you for trawling through past terminology queries and drawing ‘row grave’ to the attention of the KudoZ robot (http://www.proz.com/kudoz/5180884). This is clearly another question that just needs a nudge past the finishing post.
67 days
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