Wendeheft

08:36 Aug 17, 2009 

Alison, you might post your suggestion as an answer :-)

15:46 Aug 16, 2009 

Alison's suggestion fits the bill. If you google for "flip-over magazine", there are a few, but not many hits.

15:39 Aug 16, 2009 

Perhaps something with "flip-over"?

Originally launched as a polo publication, when Sidelines added hunters and jumper in 1988, the publication used a 'flip-over' concept which allowed the magazine to have two covers and separate copy that was printed 'upside-down' for opposite sections of the paper.
http://www.equiworld.net/uk/ezine/0102/sidelines.htm

13:08 Aug 16, 2009 

I think you will be getting your point across with 'reversible' or back-to-front' magazine. And actually I'm a little annoyed at myself for not knowing this since I come from an (IT) magazine publishing background, and should really know.

12:59 Aug 16, 2009 

Thank you, Martin and Kim, for your explanation and reference. The PDF Kim provided makes it very clear what it is, but I think I'll have to make up a word in English unless someone else suggests something. I've never seen such a thing before! (My husband says the only time he remembers seeing one was during the 1960 U.S. Presidential election, when Mad magazine (!) went to print just before the election--they had two covers, one on the "front" and one on the "back." The first said "Congratulations, Jack, we were with you all the way!", and the second, turning it over and upside down, said "Congratulations, Dick, we were with you all the way!")

11:42 Aug 16, 2009 

I'm not sure what you call this in English, but it's a magazine (not necessarily a pull-out) that you can read from the front and the back as well.