WHO I AM

▪ Romanian localization expert and content strategist — native speaker, 25+ years in the craft

▪ I translate, transcreate and review from English, French, Spanish and Portuguese (PT) into Romanian

▪ 20+ million words delivered, including 6.5M+ as External Reviewer for Google

▪ Currently pursuing a Master in AI and Innovation for Localization

WHAT I DO

When a scale-up goes global, Romanian is rarely the hard part — until it is. I help tech companies, SaaS platforms and consumer brands get it right the first time: content that sounds native, performs locally, and reads like it was written in Cluj, not translated into it. The kind that doesn’t make native speakers wince, scroll past, or quietly switch to English.

My work sits at the intersection of localization, content and AI-augmented workflows: translation and transcreation, LQA and AI output evaluation, terminology and style guide ownership, multilingual SEO and copywriting. Focus sectors: entertainment, streaming, SaaS, tech, fintech, e-commerce, fashion and travel.

HOW I DO IT

Two decades of brand voice work, a linguist’s eye, and a healthy respect for what AI does well — and where it still needs a human. I translate, transcreate and transform content that performs on the Romanian market: content people trust, click, and convert on.

LANGUAGE PAIRS

▪ English > Romanian

▪ Spanish > Romanian

▪ French > Romanian

▪ Portuguese (PT) > Romanian

SERVICES

Translation, transcreation, TEP, LQA, AIPE, AI output evaluation, terminology management, multilingual SEO, copywriting

RECENT AND ONGOING PROJECTS

▪ External Romanian Reviewer and AIPE specialist for a global search and consumer-services company (2011 – Present, 10M+ words)

▪ AI voiceover localization and QA for global tech marketing campaigns

▪ Lead Linguist and Certified Verifier for a leading entertainment streaming platform (10K+ minutes)

▪ Romanian localization for fintech, crypto, and financial services (Paxful, Klarna, Remitly, ING, among others)

▪ Marketing leadership contributed to the company’s highest-revenue month in 27 years (July 2026)

▪ QA and Terminology Lead for a major business social platform

▪ Lead Linguist for a global messaging app

▪ External Reviewer for leading audio streaming platforms

BEYOND THE WORK

▪ Former EU institutional keynote speaker on Romanian language standards (European Commission, Parliament, Council — 2012-2016)

▪ Founder and former President, Romanian Translators Association (2004 – 2016)

▪ General Secretary, FIT Europe (2008 – 2014)

▪ Personal finance enthusiast — equity investing, options trading, compounding

▪ Interior design and floral arrangement — spaces that feel considered, not staged

▪ Perpetual learner — AI and Innovation for Localization, and always a book on the go