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Working languages:
English to Spanish Spanish (monolingual)
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Freelance translator and/or interpreter, Verified site user
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English to Spanish (Universidad Nacional de C�rdoba, Argentina, verified) English to Spanish (Fundación Litterae-Fundeu) English to Spanish (Colegio de Traductores Públicos de la Ciudad de Buenos Aires)
For over 20 years, I’ve been helping brands connect with Spanish-speaking audiences.
Every company has a story to tell—I make sure it doesn’t lose its spark on the way to Spanish. For a message to click, getting the language right isn’t enough.
That’s where I come in.
🔹 Localization that makes content feel natural, relevant and made for its audience 🔹 Copy editing that keeps messaging clear, polished and on-brand 🔹 Transcreation when keeping the impact means letting go of the words 🔹 LQA & workflow support to assess quality, uncover recurring issues and improve localization processes
Content moves fast these days, and teams need it yesterday. MT and AI can do a lot. But context gets missed, nuance gets flattened and tiny inconsistencies slip through. That’s how you end up with Spanish that checks all the boxes but still feels off. Even a grammatically perfect sentence can fall flat.
I make technical content easier to read without dumbing it down. I transform marketing campaigns so they actually hit home. I find the human side of HR policies. And I keep business messaging from arriving in Spanish wearing an English accent.
The real win? When Spanish speakers engage with your content and naturally think, “This gets me.”
Want to know what your brand sounds like when it truly works in Spanish? Let’s find out together.
www.florenciaotero.com
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