May 17, 2011 08:22
13 yrs ago
4 viewers *
French term
support
French to English
Marketing
Advertising / Public Relations
questionnaire about promotional materials seen in airports
A présent, nous allons aborder l’affichage de publicités pour les marques qui communiquent en aéroport.
Par affichage nous entendons ici les supports sur lesquels les publicités peuvent communiquer en aéroport à différents endroits (affiches, affiches géantes, panneaux, mur digital avec vidéo, …).
This is aimed at the general public. From my list of possibilities I am thinking of going for 'types of displays' vs. anything like more technical.
Par affichage nous entendons ici les supports sur lesquels les publicités peuvent communiquer en aéroport à différents endroits (affiches, affiches géantes, panneaux, mur digital avec vidéo, …).
This is aimed at the general public. From my list of possibilities I am thinking of going for 'types of displays' vs. anything like more technical.
Proposed translations
(English)
| 3 +4 | media |
Richard Hedger
|
| 3 +2 | various media and formats |
Tony M
|
| 3 +2 | physical means |
polyglot45
|
| 4 | Media Platform / platform |
Lara Barnett
|
| 4 | support |
B D Finch
|
References
| support |
silvester55
|
Change log
May 17, 2011 08:32: Tony M changed "Term asked" from "support (ici)" to "support"
Proposed translations
+4
6 mins
French term (edited):
support (ici)
media
Declined
:)
Peer comment(s):
| agree |
Lori Cirefice
: yep, fine for general public IMO
5 mins
|
| agree |
philgoddard
10 hrs
|
| agree |
Dieezah
: Even if it were not for general public, that's the term usually chosen... (I studied advertising, that's how I know)
1 day 1 min
|
| agree |
Justine Sheriff
: yes, keep it simple
91 days
|
+2
26 mins
French term (edited):
supports
various media and formats
Declined
Just as Richard says, of course!
But as you point out that the list includes a sub-set within at least one of those media, perhaps this might be the solution you need?
I feel adding the 'various' is probably necessary here to make it clear that this is media in the broadest sense, perhaps less usual in EN.
But as you point out that the list includes a sub-set within at least one of those media, perhaps this might be the solution you need?
I feel adding the 'various' is probably necessary here to make it clear that this is media in the broadest sense, perhaps less usual in EN.
Peer comment(s):
| agree |
Philippa Smith
: or maybe just "formats" on its own?
4 hrs
|
|
Thanks, Philippa! Yes, possibly, though I'm not too sure how well that sits with posters + video... ??
|
|
| agree |
silvester55
: 100%
4 hrs
|
|
Merci, Silvester !
|
|
| neutral |
philgoddard
: I don't see how this improves on Richard's answer - all the items in the list of examples are media, and the French doesn't say "formats".
10 hrs
|
|
No, but FR uses 'support' more flexibly than is usual in EN, and since the posters etc. come in different formats, I felt it was important to address that difference, as Asker had queried.
|
|
| neutral |
Dieezah
: I agree with Phil
23 hrs
|
|
Merci, Dieezah ! Même commentaire...
|
+2
36 mins
polyglot45
Native in French
&
English
Native in: English 
, French
Works in: English to French, French to English, German to French, and 4 more.
Related KudoZ points
:
32
38 mins
Lara Barnett
United Kingdom
United Kingdom
Native in English
Works in field
United Kingdom
www.lingocraft.co.uk
Native in: English (Variants: Scottish, Irish, Singaporean, UK, South African, British) 
Works in: French to English, Italian to English, Romanian to English, and 2 more.
Related KudoZ points
:
8
Media Platform / platform
Declined
This term is often used to describe a starting point or (figuratively) a type of launch pad for ideas or products etc.
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Note added at 39 mins (2011-05-17 09:02:20 GMT)
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Or even:
Platform for (different) media
--------------------------------------------------
Note added at 39 mins (2011-05-17 09:02:20 GMT)
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Or even:
Platform for (different) media
Peer comment(s):
| neutral |
Tony M
: but surely here we're not talkiing about the platform, so much as the actual media themselves?
4 hrs
|
32 mins
support
Declined
The canvas, paper, board, computer screen on which an artist produces his or her work is known as a support in English too.
--------------------------------------------------
Note added at 37 mins (2011-05-17 09:00:12 GMT)
--------------------------------------------------
'The term "support" refers to any material onto which paint is applied. Canvas, wood, and paper are common painting supports, but the types of supports used ...'
www.goldenpaints.com/technicaldata/prepsupp.php -
"The data will be processed as indicated in Art. Paragraph 4 a) of the mentioned Decree 196/2003, with paper and electronic supports to store and manage data ..."
www.massaboutique.eu/privacy.php - United States
--------------------------------------------------
Note added at 5 hrs (2011-05-17 13:36:35 GMT)
--------------------------------------------------
Further support ;)
"Thanks to a great number of various supports (ad banners, custom microsite, applications, text alerts…), Mobile advertising allows end-to-end customizable ..."
www.hfmus.com/hfmus/our_platforms/mobile
"Its core missions will concern the construction of Orangina’s new strategic and creative platforms as well as the management of their implementation on various supports : 360° advertising campaign, promotional operations, POS advertising, Internet… and so on."
http://adland.tv/content/fredfaridlambert-wins-global-orangi...
--------------------------------------------------
Note added at 37 mins (2011-05-17 09:00:12 GMT)
--------------------------------------------------
'The term "support" refers to any material onto which paint is applied. Canvas, wood, and paper are common painting supports, but the types of supports used ...'
www.goldenpaints.com/technicaldata/prepsupp.php -
"The data will be processed as indicated in Art. Paragraph 4 a) of the mentioned Decree 196/2003, with paper and electronic supports to store and manage data ..."
www.massaboutique.eu/privacy.php - United States
--------------------------------------------------
Note added at 5 hrs (2011-05-17 13:36:35 GMT)
--------------------------------------------------
Further support ;)
"Thanks to a great number of various supports (ad banners, custom microsite, applications, text alerts…), Mobile advertising allows end-to-end customizable ..."
www.hfmus.com/hfmus/our_platforms/mobile
"Its core missions will concern the construction of Orangina’s new strategic and creative platforms as well as the management of their implementation on various supports : 360° advertising campaign, promotional operations, POS advertising, Internet… and so on."
http://adland.tv/content/fredfaridlambert-wins-global-orangi...
Peer comment(s):
| agree |
Tony M
: Indeed, yes!
4 mins
|
|
Thanks Tony
|
|
| disagree |
philgoddard
: This is a false friend, and your two relevant references (the last two) appear to have been translated from French.
10 hrs
|
Reference comments
5 hrs
Reference:
support
♦ PUBLIC. Support (de publicité ou publicitaire). Moyen de communication, relevant d'une technique de diffusion de l'information, susceptible de transmettre au public un message publicitaire. On distingue: les publications (...), l'affichage, les moyens audio-visuels (...), la publicité aux points de vente (...). Pour une même action publicitaire on utilise généralement plusieurs supports de publicité (Lauzel-Muss. 1970).
Discussion
"Amaze your customers with unique and innovative ads.
Admagic offers exclusive audio, video, interaction and
expansion formats to make each piece a creative expression.
Skins & wallpapers; expandables; interstitials; layers; pre
roll, middle roll, post roll overlays; banners with audio &
video; mobile advertising.
Does this narrow it down a bit?