Glossary entry

French term or phrase:

en magasin ou sur tract

English translation:

in stores or on leaflets / handouts / flyers (etc.)

Added to glossary by Tony M
Nov 4, 2013 22:17
10 yrs ago
French term

en magasin ou sur tract

Non-PRO French to English Marketing Cinema, Film, TV, Drama Scriptwriter agreement
Il est convenu que le « chiffre d'affaires net hors taxes » précité s'entend du chiffre d'affaires brut hors taxes diminué de l'ensemble des rabais, remises, ristournes, des participations publicitaires (exclusivement dans le cadre de la rémunération de la mise en avant événementielle et qualitative du Film, en magasin ou sur tract), et à l'exclusion de toute autre déduction de quelque nature que ce soit.
Change log

Nov 19, 2013 22:40: Tony M Created KOG entry

Proposed translations

+4
12 mins
Selected

in stores or on leaflets / handouts (etc.)

I suspect what they are getting at is these relatively cheap forms of advertising, as distinct, for example, from national press or TV advertising...
Note from asker:
Yes, that actually figures - the film is about a well-known retail king
Peer comment(s):

agree Verginia Ophof
23 mins
Thanks, Verginia!
agree Victoria Britten
1 hr
Thanks, Victoria!
agree philgoddard : http://dictionary.reverso.net/french-english/tract
5 hrs
Thanks, Phil!
agree Mark Bossanyi
10 hrs
Thanks, Mark! (sorry, only just spotted your comment)
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4 KudoZ points awarded for this answer.
1 day 22 hrs

in-store or on flyers

The expression "in-store advertising" is common in North America, as is the term flyer for inexpensive paper advertising, usually hidden in the center of the daily newspaper.

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