English term (edited): are onto something

Maybe the kids know better/ know what they're talking about.

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Note added at 6 mins (2008-02-16 15:04:09 GMT)
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on·to (ŏn'tū', -tə, ôn'-) pronunciation
prep.

2. Informal. Fully aware of; informed about: The police are onto the robbers' plans.

http://www.answers.com/onto&r=67

English term (edited): onto

are onto something = are planning or doing something

Also:
Onto - (informal) aware of the true nature, motive, or meaning of: I'm onto your tricks

I ask myself why would the 'children" be onto something? Aren't they (or their parents possibly) the people who should be attracted to the vacation?

Without further context, it doesn't make much sense to me.
Would'nt it be

maybe the kids (as in the guys who run the website?) who have tapped into something, have found something (a concept OF offering particular job vacations the under-12 set is interested in) that will bring them much success with that young crowd in the future?

Unfortunately, the "He" at the beginnning does make me wonder what is really meant here.

http://www.news-record.com/apps/pbcs.dll/article?AID=/200607...
onto something


http://www.smh.com.au/text/articles/2008/01/11/1199988590456...
tapped into something


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Note added at 1 hr (2008-02-16 16:41:07 GMT)
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corr.: should be: "have" tapped into something

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Note added at 3 hrs (2008-02-16 18:49:20 GMT)
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typo corr.: wouldn't it be...