Glossary entry (derived from question below)
English term or phrase:
teaser
Spanish translation:
titulares iniciales, resumen inicial
English term
teaser
Many thanks!
| 4 +2 | titulares iniciales, resumen inicial |
tazdog (X)
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PRO (2): Beatriz Ramírez de Haro, JohnMcDove
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Proposed translations
titulares iniciales, resumen inicial
teaser
A phrase before a headline that provides information about a story. Also called a kicker. (http://www.serif.com/glossary/results/resultsT006.asp)
The following websites refer to TV, but I think they may work for you in this context too:
Teaser o titulares iniciales. (http://www.sistema.itesm.mx/va/Planes99/Sinteticos/Analitico...
Televisa difundió ampliamente la noticia, dedicándole espacio en el teaser (el resumen inicial) de sus principales noticieros, Azteca prefirió ...
www.publi.com/news/2000/0322/c40.htm
"Teaser," as you can see, is apparently used in Spanish, although most of the references I found refer to “teaser campaigns” (con intriga)
Teaser.- Con este término se designa un elemento publicitario que suscita la atención. Se habla de teasers, por ejemplo, en relación con la configuración de sobres de cartas. En publicidad dirigida al consumidor final es importante en muchos casos que los propios sobres de envío dispongan de elementos atractivos, que inviten a su apertura inmediata (http://www.pdm.es/dicbueno.htm)
Hope it helps.
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